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Is perception reality in consumer dominant value creation?

Conference Paper


Abstract


Publication Date


  • 2018

Citation


  • Zainuddin, N. & Mulcahy, R. (2018). Is perception reality in consumer dominant value creation?. International Social Marketing Conference

Abstract


Publication Date


  • 2018

Citation


  • Zainuddin, N. & Mulcahy, R. (2018). Is perception reality in consumer dominant value creation?. International Social Marketing Conference