There is a strong tradition of using film and video in social work education to critique social inequality, stereotype and sociopolitical context, to introduce students to notions of professional behaviour and professional acculturation, and to provide a visual role model of both the organisational context for social work practice and the interactive client experience. Film has a unique capacity to support the development of empathy and critical analysis, both key elements of a sustained social work identity and ongoing professional practice. Whilst teaching an undergraduate social work subject in group work practice, film and video was embedded in the subject in a variety of ways. This presentation discusses the use of interviews filmed with social workers discussing group work practice, and film trailers and film segments that showcase group work practice, as vehicles for practice reflection and critical analysis. Strategies to enhance learning are discussed including the relationship between content and assessment, the proactive behaviour of students in their own learning, and the untapped potential of the combination of the creative arts with social work education.