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The Effectiveness of the R&D / Marketing Working Relationship during NPD Projects

Conference Paper


Download full-text (Open Access)

Abstract


Publication Date


  • 2005

Citation


  • Kyriazis, E. (2005). The Effectiveness of the R&D / Marketing Working Relationship during NPD Projects. In S. Purchase (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 59-66). Fremantle, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3400&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2351

Start Page


  • 59

End Page


  • 66

Place Of Publication


  • Fremantle, Australia

Abstract


Publication Date


  • 2005

Citation


  • Kyriazis, E. (2005). The Effectiveness of the R&D / Marketing Working Relationship during NPD Projects. In S. Purchase (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 59-66). Fremantle, Australia: Australian and New Zealand Marketing Academy.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3400&context=commpapers

Ro Metadata Url


  • http://ro.uow.edu.au/commpapers/2351

Start Page


  • 59

End Page


  • 66

Place Of Publication


  • Fremantle, Australia