Kyriazis, E. (2005). The Effectiveness of the R&D / Marketing Working Relationship during NPD Projects. In S. Purchase (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 59-66). Fremantle, Australia: Australian and New Zealand Marketing Academy.
Kyriazis, E. (2005). The Effectiveness of the R&D / Marketing Working Relationship during NPD Projects. In S. Purchase (Eds.), Australia and New Zealand Marketing Academy Conference (pp. 59-66). Fremantle, Australia: Australian and New Zealand Marketing Academy.