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How Talent Capability Can Shape Service Analytics Capability in the Big Data Environment?

Journal Article


Abstract


  • We know very little about how big data-driven service analytics

    capabilities (SAC) are built in data-driven service organizations and

    the potential role of talent capability in facilitating overall SAC and the

    impact of both on firm performance (FPER). Drawing on the dynamic

    capabilities (DC) approach, this study investigates the link between

    SAC and FPER examining the mediating role of talent capability and

    the moderating influence of a firm’s strategic alignment. On the basis

    of two Delphi studies and survey data from 267 service analysts in the

    US and France, the findings show that even though SAC are built on

    technology, talent and information capabilities, their overall impact

    on firm performance is mediated by the level of talent capability

    of service analytics managers. The findings also confirm the critical

    moderating impact of strategic alignment between dynamic talent

    capability and firm performance in the big data environment.

Publication Date


  • 2019

Citation


  • Akter, S., Wamba, S. Fosso., Barrett, M. & Biswas, K. (2019). How Talent Capability Can Shape Service Analytics Capability in the Big Data Environment?. Journal of Strategic Marketing, 27 (6), 521-539.

Scopus Eid


  • 2-s2.0-85042382201

Ro Metadata Url


  • http://ro.uow.edu.au/gsbpapers/525

Number Of Pages


  • 18

Start Page


  • 521

End Page


  • 539

Volume


  • 27

Issue


  • 6

Place Of Publication


  • United Kingdom

Abstract


  • We know very little about how big data-driven service analytics

    capabilities (SAC) are built in data-driven service organizations and

    the potential role of talent capability in facilitating overall SAC and the

    impact of both on firm performance (FPER). Drawing on the dynamic

    capabilities (DC) approach, this study investigates the link between

    SAC and FPER examining the mediating role of talent capability and

    the moderating influence of a firm’s strategic alignment. On the basis

    of two Delphi studies and survey data from 267 service analysts in the

    US and France, the findings show that even though SAC are built on

    technology, talent and information capabilities, their overall impact

    on firm performance is mediated by the level of talent capability

    of service analytics managers. The findings also confirm the critical

    moderating impact of strategic alignment between dynamic talent

    capability and firm performance in the big data environment.

Publication Date


  • 2019

Citation


  • Akter, S., Wamba, S. Fosso., Barrett, M. & Biswas, K. (2019). How Talent Capability Can Shape Service Analytics Capability in the Big Data Environment?. Journal of Strategic Marketing, 27 (6), 521-539.

Scopus Eid


  • 2-s2.0-85042382201

Ro Metadata Url


  • http://ro.uow.edu.au/gsbpapers/525

Number Of Pages


  • 18

Start Page


  • 521

End Page


  • 539

Volume


  • 27

Issue


  • 6

Place Of Publication


  • United Kingdom