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Calculated homes, stretched emotions: Unmasking ‘rational’ investor-occupier subjects in large family homes in a coastal Sydney development

Journal Article


Abstract


  • Owner-occupation is axiomatic in Australia and other Western housing markets. Amidst financialisation imperatives, the owned house is dually cast as a financial asset and instrument, while simultaneously persisting in its domestic role as ‘home’. This paper investigates emotional performances and accompanying socio-material expressions underwriting the figure of the investor-occupier subject. Ethnographic research was conducted in a new housing development in an increasingly affluent coastal setting in southern Sydney, where 21 households participated in semi-structured walking interviews focusing on purchasing decisions, building a new home, and early homemaking practices. Following the stories of new residents, three themes emerged, around which our analysis is structured: how households articulated overlapping domestic and economic ideals of home; the emotional performance of a calculative investor subject; and how ideals of opportunity and competitiveness became reflected materially in newly built homes. The paper explores moments of suppressed emotional complexity surrounding matters of financial expenditure – unmasking the ‘rational’ investor-occupier. We conclude by exploring what is potentially lost or gained from rewriting financially the emotional cues of the family home.

Publication Date


  • 2018

Citation


  • Gillon, C. & Gibson, C. (2018). Calculated homes, stretched emotions: Unmasking ‘rational’ investor-occupier subjects in large family homes in a coastal Sydney development. Emotion, Space and Society, 26 23-30.

Scopus Eid


  • 2-s2.0-85040376226

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/3460

Number Of Pages


  • 7

Start Page


  • 23

End Page


  • 30

Volume


  • 26

Place Of Publication


  • Netherlands

Abstract


  • Owner-occupation is axiomatic in Australia and other Western housing markets. Amidst financialisation imperatives, the owned house is dually cast as a financial asset and instrument, while simultaneously persisting in its domestic role as ‘home’. This paper investigates emotional performances and accompanying socio-material expressions underwriting the figure of the investor-occupier subject. Ethnographic research was conducted in a new housing development in an increasingly affluent coastal setting in southern Sydney, where 21 households participated in semi-structured walking interviews focusing on purchasing decisions, building a new home, and early homemaking practices. Following the stories of new residents, three themes emerged, around which our analysis is structured: how households articulated overlapping domestic and economic ideals of home; the emotional performance of a calculative investor subject; and how ideals of opportunity and competitiveness became reflected materially in newly built homes. The paper explores moments of suppressed emotional complexity surrounding matters of financial expenditure – unmasking the ‘rational’ investor-occupier. We conclude by exploring what is potentially lost or gained from rewriting financially the emotional cues of the family home.

Publication Date


  • 2018

Citation


  • Gillon, C. & Gibson, C. (2018). Calculated homes, stretched emotions: Unmasking ‘rational’ investor-occupier subjects in large family homes in a coastal Sydney development. Emotion, Space and Society, 26 23-30.

Scopus Eid


  • 2-s2.0-85040376226

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/3460

Number Of Pages


  • 7

Start Page


  • 23

End Page


  • 30

Volume


  • 26

Place Of Publication


  • Netherlands