The changing roles of researchers and participants in digital and social media research: ethics challenges and forward directions

The purpose of this chapter is to situate how the digitalized research environment

is changing the roles of researchers and participants, and how

these changes lead to more complex and less discrete ethics challenges.

Incorporating contemporary examples from the social sciences, we outline

the core challenges of the changing research landscape that embrace

both research actors (researcher, participant, and research users) and data

issues. The ethical implications related to research actors’ roles are discussed

by considering how data is accessed, how people can now participate

in research, and issues related to accessing participants. Digital data and

associated ethical issues are explored through examining authorship and

ownership, how digital data is produced, and how research transparency

can be achieved. Following on from this consideration of research actors

and data issues, we suggest which challenges have been re-contextualized by

the digital environment, and which are novel to the digital research context,

outlining six practical yet reflective questions for researchers to ask as a

way to navigate ethics in the digital research territory.