Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK

Citation

• Fukukawa, K., Sungkanon, K. & Reynolds, N. (2017). Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK. Japan Forum of Business and Society Annals, No.6 (pp. 22-42). Japan: Chikura Publishing.

Start Page

• 22

End Page

• 42

Place Of Publication

• Japan

Abstract

Authors

•   Fukukawa, Kyoko (external author)
•   Sungkanon, Kalmonwan (external author)
•   Reynolds, Nina L.

Publication Date

• 2017

Citation

• Fukukawa, K., Sungkanon, K. & Reynolds, N. (2017). Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK. Japan Forum of Business and Society Annals, No.6 (pp. 22-42). Japan: Chikura Publishing.

Start Page

• 22

End Page

• 42

Place Of Publication

• Japan