Skip to main content
placeholder image

Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK

Conference Paper


Abstract


Authors


  •   Fukukawa, Kyoko (external author)
  •   Sungkanon, Kalmonwan (external author)
  •   Reynolds, Nina L.

Publication Date


  • 2017

Citation


  • Fukukawa, K., Sungkanon, K. & Reynolds, N. (2017). Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK. Japan Forum of Business and Society Annals, No.6 (pp. 22-42). Japan: Chikura Publishing.

Start Page


  • 22

End Page


  • 42

Place Of Publication


  • Japan

Abstract


Authors


  •   Fukukawa, Kyoko (external author)
  •   Sungkanon, Kalmonwan (external author)
  •   Reynolds, Nina L.

Publication Date


  • 2017

Citation


  • Fukukawa, K., Sungkanon, K. & Reynolds, N. (2017). Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK. Japan Forum of Business and Society Annals, No.6 (pp. 22-42). Japan: Chikura Publishing.

Start Page


  • 22

End Page


  • 42

Place Of Publication


  • Japan