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Journal of Brand Management: year end review 2017

Journal Article


Abstract


  • A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2017

Citation


  • Powell, S. M. (2017). Journal of Brand Management: year end review 2017. Journal of Brand Management, 24 (6), 509-515.

Scopus Eid


  • 2-s2.0-85033466793

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1314

Number Of Pages


  • 6

Start Page


  • 509

End Page


  • 515

Volume


  • 24

Issue


  • 6

Place Of Publication


  • United Kingdom

Abstract


  • A review and reflection on key topics plus identification of future research avenues from within the Journal of Brand Management during 2017 that included a special issue focused on the theme of (1) brand and co-created innovation. Six additional themes within the Volume include: (2) online and digital branding, (3) luxury branding, (4) brand personality, (5) brand experience, (6) brand equity and (7) corporate identity and branding.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2017

Citation


  • Powell, S. M. (2017). Journal of Brand Management: year end review 2017. Journal of Brand Management, 24 (6), 509-515.

Scopus Eid


  • 2-s2.0-85033466793

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1314

Number Of Pages


  • 6

Start Page


  • 509

End Page


  • 515

Volume


  • 24

Issue


  • 6

Place Of Publication


  • United Kingdom