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Use of media in improving mental health literacy in the developing world

Conference Paper


Abstract


  • Objective

    To provide a detailed picture of the extent, nature and quality of portrayal of mental health/illness in rural South Indian media.

    Methods

    As we deal with rural, often illiterate and reluctant to ‘read’ population in our practice visual media has attracted much more than in print format. In this descriptive study we demonstrate our experience of mental health education for public via live phone- in shows on television, recorded video clips and Radio talks.

    Weekly telecast of Phone-in program for a period 60 weeks was well received with viewers over two lakhs homes and extensive written feedback and telephone calls.

    Recorded videos on 1) good/bad parenting styles, 2) Problems of children of alcoholics: were screened during parenting and teachers workshops. Radio talks on various mental health topics at regional and community radio stations were broadcasted periodically.

    Results / Discussion

    Effective use of mass media to promote mental health to a targeted population is in the formative stages in developing world. Broadcast media have been shown to be effective in destigmatizing psychiatric illness and promoting acceptance of people with mental disorders. The visual appeal, or production value, of a TV program depends on production costs. Live talk shows without pre-produced segments ( such as ‘phone-in programs) are cheapest to produce but have limited entertainment value. Anonymity helps larger viewers to share their conflicts.

UOW Authors


  •   Devaramane, Virupaksha (external author)
  •   Bhandary, Venkataraya (external author)
  •   Pai, Nagesh

Publication Date


  • 2017

Citation


  • Devaramane, V., Bhandary, P. Venkataraya. & Brahmavar, N. Pai. (2017). Use of media in improving mental health literacy in the developing world. WPA XVII World Congress of Psychiatry (pp. 1-1).

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Abstract


  • Objective

    To provide a detailed picture of the extent, nature and quality of portrayal of mental health/illness in rural South Indian media.

    Methods

    As we deal with rural, often illiterate and reluctant to ‘read’ population in our practice visual media has attracted much more than in print format. In this descriptive study we demonstrate our experience of mental health education for public via live phone- in shows on television, recorded video clips and Radio talks.

    Weekly telecast of Phone-in program for a period 60 weeks was well received with viewers over two lakhs homes and extensive written feedback and telephone calls.

    Recorded videos on 1) good/bad parenting styles, 2) Problems of children of alcoholics: were screened during parenting and teachers workshops. Radio talks on various mental health topics at regional and community radio stations were broadcasted periodically.

    Results / Discussion

    Effective use of mass media to promote mental health to a targeted population is in the formative stages in developing world. Broadcast media have been shown to be effective in destigmatizing psychiatric illness and promoting acceptance of people with mental disorders. The visual appeal, or production value, of a TV program depends on production costs. Live talk shows without pre-produced segments ( such as ‘phone-in programs) are cheapest to produce but have limited entertainment value. Anonymity helps larger viewers to share their conflicts.

UOW Authors


  •   Devaramane, Virupaksha (external author)
  •   Bhandary, Venkataraya (external author)
  •   Pai, Nagesh

Publication Date


  • 2017

Citation


  • Devaramane, V., Bhandary, P. Venkataraya. & Brahmavar, N. Pai. (2017). Use of media in improving mental health literacy in the developing world. WPA XVII World Congress of Psychiatry (pp. 1-1).

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