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Moderating Role of Customer Engagement within Omnichannel Marketing

Conference Paper


Abstract


Publication Date


  • 2017

Citation


  • Hossain, T., Akter, S. & Kattiyapornpong, U. (2017). Moderating Role of Customer Engagement within Omnichannel Marketing. Australia and New Zealand Marketing Academy

Abstract


Publication Date


  • 2017

Citation


  • Hossain, T., Akter, S. & Kattiyapornpong, U. (2017). Moderating Role of Customer Engagement within Omnichannel Marketing. Australia and New Zealand Marketing Academy