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Sun, Sand, Spa and Surgery: A study of medical tourism in Thailand

Conference Paper


Abstract


  • Despite the increasing demand and supply of medical tourism, unclear definitions still

    exist. It remains difficult to specifically identify tourists who travel overseas to participate

    in medical treatment. Specific definitions are needed to determine whether medical tourists are significantly different from the general tourists who travel overseas. This

    paper aims to identify tourists who travel overseas and participate in medical- and health-

    related activities. The paper compares these tourists with general, non-medical tourists.

    Data were collected from 1,200 tourists in Thailand who originated from France, Australia and Korea. The results show that medical tourists are homogenous in terms of activities engaged in during their trip even when compared to general tourists. They tend to do a lot more activities despite undergoing medical and health treatment. These findings are important to marketers who design desirable and attractive tourism products, activities, programs and packages that match the needs and wants of medical tourists.

Publication Date


  • 2016

Citation


  • Kattiyapornpong, U. & Miller, K. E. (2016). Sun, Sand, Spa and Surgery: A study of medical tourism in Thailand. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 (pp. 1012-1012). New Zealand: University of Canterbury.

Start Page


  • 1012

End Page


  • 1012

Place Of Publication


  • New Zealand

Abstract


  • Despite the increasing demand and supply of medical tourism, unclear definitions still

    exist. It remains difficult to specifically identify tourists who travel overseas to participate

    in medical treatment. Specific definitions are needed to determine whether medical tourists are significantly different from the general tourists who travel overseas. This

    paper aims to identify tourists who travel overseas and participate in medical- and health-

    related activities. The paper compares these tourists with general, non-medical tourists.

    Data were collected from 1,200 tourists in Thailand who originated from France, Australia and Korea. The results show that medical tourists are homogenous in terms of activities engaged in during their trip even when compared to general tourists. They tend to do a lot more activities despite undergoing medical and health treatment. These findings are important to marketers who design desirable and attractive tourism products, activities, programs and packages that match the needs and wants of medical tourists.

Publication Date


  • 2016

Citation


  • Kattiyapornpong, U. & Miller, K. E. (2016). Sun, Sand, Spa and Surgery: A study of medical tourism in Thailand. Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 (pp. 1012-1012). New Zealand: University of Canterbury.

Start Page


  • 1012

End Page


  • 1012

Place Of Publication


  • New Zealand