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An Integrated Protection Framework to Preserve Consumers’ Rights and Responsibilities in Bangladesh

Journal Article


Abstract


  • Consumers are the nucleus of all marketing activities as they dictate the

    market mechanism. But these consumers in developing countries are victim of

    deprivation of their basic rights due to unawareness of their fundamental

    responsibilities. In this paper, we have articulated all the rights and responsibilities as

    per some established guidelines and assessed each of them in the context of

    Bangladesh. The survey result shows that most of our consumers are not aware of

    their rights and responsibilities, so we have recommended an integrated protection

    framework to preserve consumers’ rights and responsibilities.

Authors


  •   Akter, Shahriar
  •   Fatima, Johra Kayeser (external author)
  •   Khan, Habib-Uz-Zaman (external author)

Publication Date


  • 2007

Citation


  • Akter, S., Fatima, J. & Khan, H. (2007). An Integrated Protection Framework to Preserve Consumers’ Rights and Responsibilities in Bangladesh. Daffodil International University Journal of Business and Economics, 2 (2), 169-182.

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1161

Number Of Pages


  • 13

Start Page


  • 169

End Page


  • 182

Volume


  • 2

Issue


  • 2

Abstract


  • Consumers are the nucleus of all marketing activities as they dictate the

    market mechanism. But these consumers in developing countries are victim of

    deprivation of their basic rights due to unawareness of their fundamental

    responsibilities. In this paper, we have articulated all the rights and responsibilities as

    per some established guidelines and assessed each of them in the context of

    Bangladesh. The survey result shows that most of our consumers are not aware of

    their rights and responsibilities, so we have recommended an integrated protection

    framework to preserve consumers’ rights and responsibilities.

Authors


  •   Akter, Shahriar
  •   Fatima, Johra Kayeser (external author)
  •   Khan, Habib-Uz-Zaman (external author)

Publication Date


  • 2007

Citation


  • Akter, S., Fatima, J. & Khan, H. (2007). An Integrated Protection Framework to Preserve Consumers’ Rights and Responsibilities in Bangladesh. Daffodil International University Journal of Business and Economics, 2 (2), 169-182.

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1161

Number Of Pages


  • 13

Start Page


  • 169

End Page


  • 182

Volume


  • 2

Issue


  • 2