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The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity

Conference Paper


Abstract


Publication Date


  • 2017

Citation


  • Hossain, T., Akter, S. & Kattiyapornpong, U. (2017). The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity. Academy of Marketing Conference 2017

Abstract


Publication Date


  • 2017

Citation


  • Hossain, T., Akter, S. & Kattiyapornpong, U. (2017). The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity. Academy of Marketing Conference 2017