A heterogeneous perspective of brand community

Citation

• Roy, R., Lee, W. J. & Phau, I. (2011). A heterogeneous perspective of brand community. The 12th International Business Conference, Singapore Management University

Abstract

UOW Authors

•   Roy, Rajat (external author)
•   Lee, W. Jin (Thomas)
•   Phau, Ian (external author)

Publication Date

• 2011

Has Subject Area

• 1599 - OTHER COMMERCE, MANAGEMENT, TOURISM AND SERVICES

Citation

• Roy, R., Lee, W. J. & Phau, I. (2011). A heterogeneous perspective of brand community. The 12th International Business Conference, Singapore Management University