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A heterogeneous perspective of brand community

Conference Paper


Abstract


UOW Authors


Publication Date


  • 2011

Citation


  • Roy, R., Lee, W. J. & Phau, I. (2011). A heterogeneous perspective of brand community. The 12th International Business Conference, Singapore Management University

Abstract


UOW Authors


Publication Date


  • 2011

Citation


  • Roy, R., Lee, W. J. & Phau, I. (2011). A heterogeneous perspective of brand community. The 12th International Business Conference, Singapore Management University