Explicating the performance implications of brand orientation: The critical roles of brand management capability, organisational structure and leadership style

Citation

• Lee, W. (2014). Explicating the performance implications of brand orientation: The critical roles of brand management capability, organisational structure and leadership style. Australian and New Zealand Marketing Academy Inaugural Mid-Year Doctoral Colloquium

Abstract

UOW Authors

•   Lee, W. Jin (Thomas)

Publication Date

• 2014

Has Subject Area

• 1599 - OTHER COMMERCE, MANAGEMENT, TOURISM AND SERVICES

Citation

• Lee, W. (2014). Explicating the performance implications of brand orientation: The critical roles of brand management capability, organisational structure and leadership style. Australian and New Zealand Marketing Academy Inaugural Mid-Year Doctoral Colloquium