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Explicating the performance implications of brand orientation: The critical roles of brand management capability, organisational structure and leadership style

Conference Paper


Abstract


Publication Date


  • 2014

Citation


  • Lee, W. (2014). Explicating the performance implications of brand orientation: The critical roles of brand management capability, organisational structure and leadership style. Australian and New Zealand Marketing Academy Inaugural Mid-Year Doctoral Colloquium

Abstract


Publication Date


  • 2014

Citation


  • Lee, W. (2014). Explicating the performance implications of brand orientation: The critical roles of brand management capability, organisational structure and leadership style. Australian and New Zealand Marketing Academy Inaugural Mid-Year Doctoral Colloquium