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How does brand orientation actually contribute to brand performance and does competitive intensity matter?

Conference Paper


Abstract


UOW Authors


Publication Date


  • 2016

Citation


  • Lee, W. J., O'Cass, A. & Sok, P. (2016). How does brand orientation actually contribute to brand performance and does competitive intensity matter?. The Mystique of Luxury Brands Conference 2016

Abstract


UOW Authors


Publication Date


  • 2016

Citation


  • Lee, W. J., O'Cass, A. & Sok, P. (2016). How does brand orientation actually contribute to brand performance and does competitive intensity matter?. The Mystique of Luxury Brands Conference 2016