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Journal of Brand Management – Year end review 2016

Journal Article


Abstract


  • A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City branding, and (viii) branding in Higher Education.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2016

Citation


  • Powell, S. M. (2016). Journal of Brand Management – Year end review 2016. Journal of Brand Management, 23 (6), 601-611.

Scopus Eid


  • 2-s2.0-85029601149

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1086

Has Global Citation Frequency


Number Of Pages


  • 10

Start Page


  • 601

End Page


  • 611

Volume


  • 23

Issue


  • 6

Place Of Publication


  • London

Abstract


  • A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City branding, and (viii) branding in Higher Education.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2016

Citation


  • Powell, S. M. (2016). Journal of Brand Management – Year end review 2016. Journal of Brand Management, 23 (6), 601-611.

Scopus Eid


  • 2-s2.0-85029601149

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/1086

Has Global Citation Frequency


Number Of Pages


  • 10

Start Page


  • 601

End Page


  • 611

Volume


  • 23

Issue


  • 6

Place Of Publication


  • London