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Food labelling: an information battlefield

Chapter


Abstract


  • The food Iabel is a key form of

    communication; it tells consumers about

    the food they have purchased, its quality,

    authenticity, beneficiaI qualities and

    potentia1 health impacts. Its role is to

    confirm trust in the product, through

    signifying accountability for honest

    trading and assurance of safety. The food

    label is also symbolic. It can serve to

    communicate wider food system factors,

    to reinforce social identity and to act as

    a focal point for social stigma. Nutrition

    1abelling has increased in prominence, and

    aIso in function. It is rnoving from passive information provision to being considered

    an intervention to address the challenges

    of chronic illnesses. The rise in nutrition

    labelling has occurred concurrently with

    significant changes in economic policies,

    increased power of global food companies

    and changing roles of governments and

    governance. The food label is now a highly

    contested space that reflects the authority

    and power structures and forces within

    society.

Publication Date


  • 2017

Citation


  • Yeatman, H. (2017). Food labelling: an information battlefield. In J. Germov & L. Williams (Eds.), A Sociology of Food & Nutrition: The Social Appetite (pp. 91-109). South Melbourne, Australia: Oxford University Press.

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2749

Book Title


  • A Sociology of Food & Nutrition: The Social Appetite

Start Page


  • 91

End Page


  • 109

Abstract


  • The food Iabel is a key form of

    communication; it tells consumers about

    the food they have purchased, its quality,

    authenticity, beneficiaI qualities and

    potentia1 health impacts. Its role is to

    confirm trust in the product, through

    signifying accountability for honest

    trading and assurance of safety. The food

    label is also symbolic. It can serve to

    communicate wider food system factors,

    to reinforce social identity and to act as

    a focal point for social stigma. Nutrition

    1abelling has increased in prominence, and

    aIso in function. It is rnoving from passive information provision to being considered

    an intervention to address the challenges

    of chronic illnesses. The rise in nutrition

    labelling has occurred concurrently with

    significant changes in economic policies,

    increased power of global food companies

    and changing roles of governments and

    governance. The food label is now a highly

    contested space that reflects the authority

    and power structures and forces within

    society.

Publication Date


  • 2017

Citation


  • Yeatman, H. (2017). Food labelling: an information battlefield. In J. Germov & L. Williams (Eds.), A Sociology of Food & Nutrition: The Social Appetite (pp. 91-109). South Melbourne, Australia: Oxford University Press.

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2749

Book Title


  • A Sociology of Food & Nutrition: The Social Appetite

Start Page


  • 91

End Page


  • 109