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Can a local Thai brand restaurant compete successfully within the AEC? Little Home Bakery and Restaurant: a local brand in Thailand

Chapter


Abstract


Publication Date


  • 2017

Edition


  • 7

Citation


  • Kattiyapornpong, U. & Limsiritong, K. (2017). Can a local Thai brand restaurant compete successfully within the AEC? Little Home Bakery and Restaurant: a local brand in Thailand. International marketing - An Asia-Pacific Perspective (pp. 446-449). Australia: Pearson Australia.

International Standard Book Number (isbn) 13


  • 9781488611162

Book Title


  • International marketing - An Asia-Pacific Perspective

Start Page


  • 446

End Page


  • 449

Place Of Publication


  • Australia

Abstract


Publication Date


  • 2017

Edition


  • 7

Citation


  • Kattiyapornpong, U. & Limsiritong, K. (2017). Can a local Thai brand restaurant compete successfully within the AEC? Little Home Bakery and Restaurant: a local brand in Thailand. International marketing - An Asia-Pacific Perspective (pp. 446-449). Australia: Pearson Australia.

International Standard Book Number (isbn) 13


  • 9781488611162

Book Title


  • International marketing - An Asia-Pacific Perspective

Start Page


  • 446

End Page


  • 449

Place Of Publication


  • Australia