Skip to main content
placeholder image

A Conceptual Model for the Application of Business Analytics in the Horizontal Strategic Alliance

Conference Paper


Abstract


  • The formation of strategic alliances amongst organisations has grown in recent years as globalisation

    has opened new markets for firms to pursue. It is of ever-increasing importance that organisations

    have a thorough understanding of the performance of their alliance to achieve competitive advantage.

    However, much research on strategic alliance has focused on examining the organisations within the

    alliance rather than focusing on the alliance itself. Using the new discipline of business analytics, this

    paper proposes a hierarchical model blending the functional roles of business analytics with data

    standardisation and context mediation frameworks to allow business analytics to be applied to

    horizontal strategic alliances with the aim of producing valid, alliance-wide strategic options. A proof of concept whereby the proposed model is theoretically applied to a real-life alliance in the airline industry is given, demonstrating how the model generates insight at the alliance level at each of the model's five levels.

UOW Authors


  •   Janosko, John (external author)
  •   Cui, Tingru
  •   Lau, S K. (external author)

Publication Date


  • 2016

Citation


  • Janosko, J., Cui, T. & Lau, S. Kim. (2016). A Conceptual Model for the Application of Business Analytics in the Horizontal Strategic Alliance. The 27th Australasian Conference on Information Systems (pp. 1-11). Australia: unknown.

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/6477

Start Page


  • 1

End Page


  • 11

Place Of Publication


  • Australia

Abstract


  • The formation of strategic alliances amongst organisations has grown in recent years as globalisation

    has opened new markets for firms to pursue. It is of ever-increasing importance that organisations

    have a thorough understanding of the performance of their alliance to achieve competitive advantage.

    However, much research on strategic alliance has focused on examining the organisations within the

    alliance rather than focusing on the alliance itself. Using the new discipline of business analytics, this

    paper proposes a hierarchical model blending the functional roles of business analytics with data

    standardisation and context mediation frameworks to allow business analytics to be applied to

    horizontal strategic alliances with the aim of producing valid, alliance-wide strategic options. A proof of concept whereby the proposed model is theoretically applied to a real-life alliance in the airline industry is given, demonstrating how the model generates insight at the alliance level at each of the model's five levels.

UOW Authors


  •   Janosko, John (external author)
  •   Cui, Tingru
  •   Lau, S K. (external author)

Publication Date


  • 2016

Citation


  • Janosko, J., Cui, T. & Lau, S. Kim. (2016). A Conceptual Model for the Application of Business Analytics in the Horizontal Strategic Alliance. The 27th Australasian Conference on Information Systems (pp. 1-11). Australia: unknown.

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/6477

Start Page


  • 1

End Page


  • 11

Place Of Publication


  • Australia