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The development of children’s scepticism about advertising

Chapter


Abstract


  • In this chapter we will review the evidence about children’s beliefs about advertising and advertisers’ motives. There is much evidence that children, even young children, can be sceptical about advertising, but there is less evidence about the reasons for that scepticism.

Authors


  •   Chu, Maria (external author)
  •   Blades, Mark (external author)
  •   Herbert, Jane S.

Publication Date


  • 2014

Citation


  • Chu, M. T., Blades, M. & Herbert, J. (2014). The development of children’s scepticism about advertising. In M. Blades, C. Oates, F. Blumberg & B. Gunter (Eds.), Advertising to Children: New Issues and New Media (pp. 38-19). London, United Kingdom: Palgrave Macmillan.

International Standard Book Number (isbn) 13


  • 9780230252028

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2617

Book Title


  • Advertising to Children: New Issues and New Media

Start Page


  • 38

End Page


  • 19

Place Of Publication


  • London, United Kingdom

Abstract


  • In this chapter we will review the evidence about children’s beliefs about advertising and advertisers’ motives. There is much evidence that children, even young children, can be sceptical about advertising, but there is less evidence about the reasons for that scepticism.

Authors


  •   Chu, Maria (external author)
  •   Blades, Mark (external author)
  •   Herbert, Jane S.

Publication Date


  • 2014

Citation


  • Chu, M. T., Blades, M. & Herbert, J. (2014). The development of children’s scepticism about advertising. In M. Blades, C. Oates, F. Blumberg & B. Gunter (Eds.), Advertising to Children: New Issues and New Media (pp. 38-19). London, United Kingdom: Palgrave Macmillan.

International Standard Book Number (isbn) 13


  • 9780230252028

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2617

Book Title


  • Advertising to Children: New Issues and New Media

Start Page


  • 38

End Page


  • 19

Place Of Publication


  • London, United Kingdom