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The impact of marketing and advertising on food behaviours: Evaluating the evidence for a causal relationship

Journal Article


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Abstract


  • The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children¿s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children¿s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological studies may be examined to consider whether a causal interpretation of an observed association is valid. This paper draws upon current evidence that examines the relationship between food marketing, across a range of different media, and children¿s food behaviours, and appraises these studies against Bradford Hill¿s causality framework.

Publication Date


  • 2016

Citation


  • Norman, J., Kelly, B., Boyland, E. & McMahon, A. (2016). The impact of marketing and advertising on food behaviours: Evaluating the evidence for a causal relationship. Current Nutrition Reports, 5 (3), 139-149.

Scopus Eid


  • 2-s2.0-84992236294

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3688&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2686

Number Of Pages


  • 10

Start Page


  • 139

End Page


  • 149

Volume


  • 5

Issue


  • 3

Abstract


  • The prevention of overweight in childhood is paramount to long-term heart health. Food marketing predominately promotes unhealthy products which, if over-consumed, will lead to overweight. International health expert calls for further restriction of children¿s exposure to food marketing remain relatively unheeded, with a lack of evidence showing a causal link between food marketing and children¿s dietary behaviours and obesity an oft-cited reason for this policy inertia. This direct link is difficult to measure and quantify with a multiplicity of determinants contributing to dietary intake and the development of overweight. The Bradford Hill Criteria provide a credible framework by which epidemiological studies may be examined to consider whether a causal interpretation of an observed association is valid. This paper draws upon current evidence that examines the relationship between food marketing, across a range of different media, and children¿s food behaviours, and appraises these studies against Bradford Hill¿s causality framework.

Publication Date


  • 2016

Citation


  • Norman, J., Kelly, B., Boyland, E. & McMahon, A. (2016). The impact of marketing and advertising on food behaviours: Evaluating the evidence for a causal relationship. Current Nutrition Reports, 5 (3), 139-149.

Scopus Eid


  • 2-s2.0-84992236294

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=3688&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2686

Number Of Pages


  • 10

Start Page


  • 139

End Page


  • 149

Volume


  • 5

Issue


  • 3