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Impact of perceived connectivity on intention to use social media: Modelling the moderation effects of perceived risk and security

Chapter


Abstract


  • The main objective of this study is to assess the impact of perceived connectivity (PC) on the intention to use (IU) social media in organizations, as well as the moderating effects of perceived risk (PR) and perceived security (PS) on this relationship. Data were collected from 2, 556 social media users across Australia, Canada, India, the UK, and the US to test our proposed research model. Our results found that PC has a significant positive effect on the IU social media in organizations, and non-significant moderating effects of PR and PS. The study concludes with the implications for practice and research.

Publication Date


  • 2016

Citation


  • Fosso Wamba, S. & Akter, S. (2016). Impact of perceived connectivity on intention to use social media: Modelling the moderation effects of perceived risk and security. In Y. Dwivedi, M. Mantymaki, M. Ravishankar, M. Janssen, M. Clement, E. Slade, N. Rana, S. Al-Sharhan & A. C. Simintiras (Eds.), Social Media: The Good, the Bad, and the Ugly (pp. 219-227). Switzerland: Springer.

International Standard Book Number (isbn) 13


  • 9783319452340

Scopus Eid


  • 2-s2.0-84984999400

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/963

Book Title


  • Social Media: The Good, the Bad, and the Ugly

Has Global Citation Frequency


Start Page


  • 219

End Page


  • 227

Place Of Publication


  • Switzerland

Abstract


  • The main objective of this study is to assess the impact of perceived connectivity (PC) on the intention to use (IU) social media in organizations, as well as the moderating effects of perceived risk (PR) and perceived security (PS) on this relationship. Data were collected from 2, 556 social media users across Australia, Canada, India, the UK, and the US to test our proposed research model. Our results found that PC has a significant positive effect on the IU social media in organizations, and non-significant moderating effects of PR and PS. The study concludes with the implications for practice and research.

Publication Date


  • 2016

Citation


  • Fosso Wamba, S. & Akter, S. (2016). Impact of perceived connectivity on intention to use social media: Modelling the moderation effects of perceived risk and security. In Y. Dwivedi, M. Mantymaki, M. Ravishankar, M. Janssen, M. Clement, E. Slade, N. Rana, S. Al-Sharhan & A. C. Simintiras (Eds.), Social Media: The Good, the Bad, and the Ugly (pp. 219-227). Switzerland: Springer.

International Standard Book Number (isbn) 13


  • 9783319452340

Scopus Eid


  • 2-s2.0-84984999400

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/963

Book Title


  • Social Media: The Good, the Bad, and the Ugly

Has Global Citation Frequency


Start Page


  • 219

End Page


  • 227

Place Of Publication


  • Switzerland