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Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: Results of an online survey

Journal Article


Abstract


  • Aims: To examine the association of alcohol-brand social networking pages and Facebook users’

    drinking attitudes and behaviours.

    Methods: Cross-sectional, self-report datawere obtained from a convenience sample of 283 Australian

    Facebook users aged 16–24 years via an online survey.

    Results: More than half of the respondents reported using Facebook for more than an hour daily.

    While only 20% had actively interacted with an alcohol brand on Facebook, we found a significant

    association between this active interaction and alcohol consumption, and a strong association between

    engagement with alcohol brands on Facebook and problematic drinking.

    Conclusions: The findings of this study demonstrate the need for further research into the complex

    interaction between social networking and alcohol consumption, and add support to calls for effective

    regulation of alcohol marketing on social network platforms.

Authors


Publication Date


  • 2016

Citation


  • Jones, S. C., Robinson, L., Barrie, L., Francis, K. & Lee, J. (2016). Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: Results of an online survey. Alcohol and Alcoholism, 51 (4), 474-480.

Scopus Eid


  • 2-s2.0-84989807632

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2651

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 474

End Page


  • 480

Volume


  • 51

Issue


  • 4

Place Of Publication


  • United Kingdom

Abstract


  • Aims: To examine the association of alcohol-brand social networking pages and Facebook users’

    drinking attitudes and behaviours.

    Methods: Cross-sectional, self-report datawere obtained from a convenience sample of 283 Australian

    Facebook users aged 16–24 years via an online survey.

    Results: More than half of the respondents reported using Facebook for more than an hour daily.

    While only 20% had actively interacted with an alcohol brand on Facebook, we found a significant

    association between this active interaction and alcohol consumption, and a strong association between

    engagement with alcohol brands on Facebook and problematic drinking.

    Conclusions: The findings of this study demonstrate the need for further research into the complex

    interaction between social networking and alcohol consumption, and add support to calls for effective

    regulation of alcohol marketing on social network platforms.

Authors


Publication Date


  • 2016

Citation


  • Jones, S. C., Robinson, L., Barrie, L., Francis, K. & Lee, J. (2016). Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: Results of an online survey. Alcohol and Alcoholism, 51 (4), 474-480.

Scopus Eid


  • 2-s2.0-84989807632

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2651

Has Global Citation Frequency


Number Of Pages


  • 6

Start Page


  • 474

End Page


  • 480

Volume


  • 51

Issue


  • 4

Place Of Publication


  • United Kingdom