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Soulful and Precarious: The Working Experiences of Surfboard Makers

Chapter


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Abstract


  • Surfboard manufacturing is an essential part of the multibillion-dollar global

    surf industry. Not only do surfboard manufacturers supply consumers with the

    material means necessary for surfing, they provide subcultural capital to retailers and multinational surf brands that generate profit from surf-styled garments

    and apparel. Initially drawing from centuries-old Hawaiian precedents, surfboard manufacturing only developed as a capitalist industry in the late 1950s. Fo11owing convergence with Hollywood-inspired popular culture (film, television, and music) surfing became a fashionable leisure activity. A newfound popularity among Westerners produced a mass market for surfboard producers. Surfboard making, previously a do-it-yourself (D IY) hobbyist activity concentrated in backyard toolsheds, moved into factories and became full-time waged employment. Surfers found a way to sustain a living around pleasure.

Publication Date


  • 2017

Citation


  • Warren, A. & Gibson, C. (2017). Soulful and Precarious: The Working Experiences of Surfboard Makers. In D. Z. Hough-Snee & A. S. Eastman (Eds.), The Critical Surf Studies Reader (pp. 342-364). Durham, United States: Duke University Press.

International Standard Book Number (isbn) 13


  • 9780822369578

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=4322&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/3315

Book Title


  • The Critical Surf Studies Reader

Start Page


  • 342

End Page


  • 364

Place Of Publication


  • Durham, United States

Abstract


  • Surfboard manufacturing is an essential part of the multibillion-dollar global

    surf industry. Not only do surfboard manufacturers supply consumers with the

    material means necessary for surfing, they provide subcultural capital to retailers and multinational surf brands that generate profit from surf-styled garments

    and apparel. Initially drawing from centuries-old Hawaiian precedents, surfboard manufacturing only developed as a capitalist industry in the late 1950s. Fo11owing convergence with Hollywood-inspired popular culture (film, television, and music) surfing became a fashionable leisure activity. A newfound popularity among Westerners produced a mass market for surfboard producers. Surfboard making, previously a do-it-yourself (D IY) hobbyist activity concentrated in backyard toolsheds, moved into factories and became full-time waged employment. Surfers found a way to sustain a living around pleasure.

Publication Date


  • 2017

Citation


  • Warren, A. & Gibson, C. (2017). Soulful and Precarious: The Working Experiences of Surfboard Makers. In D. Z. Hough-Snee & A. S. Eastman (Eds.), The Critical Surf Studies Reader (pp. 342-364). Durham, United States: Duke University Press.

International Standard Book Number (isbn) 13


  • 9780822369578

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=4322&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/3315

Book Title


  • The Critical Surf Studies Reader

Start Page


  • 342

End Page


  • 364

Place Of Publication


  • Durham, United States