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Unlocking the potential of branding in social marketing

Conference Paper


Abstract


UOW Authors


  •   Gordon, Ross (external author)
  •   Zainuddin, Nadia
  •   Powell, Shaun (external author)

Publication Date


  • 2013

Citation


  • Gordon, R., Zainuddin, N. & Powell, S. M. (2013). Unlocking the potential of branding in social marketing. Second World Social Marketing Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/900

Abstract


UOW Authors


  •   Gordon, Ross (external author)
  •   Zainuddin, Nadia
  •   Powell, Shaun (external author)

Publication Date


  • 2013

Citation


  • Gordon, R., Zainuddin, N. & Powell, S. M. (2013). Unlocking the potential of branding in social marketing. Second World Social Marketing Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/900