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Branded Breastscreening: How brand congruence, perceived threat and age influence coping

Conference Paper


Abstract


UOW Authors


  •   Mayer, Janez (external author)
  •   Russell-Bennett, Rebekah (external author)
  •   Zainuddin, Nadia

Publication Date


  • 2013

Citation


  • Mayer, J., Russell-Bennett, R. & Zainuddin, N. (2013). Branded Breastscreening: How brand congruence, perceived threat and age influence coping. Second World Social Marketing Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/899

Abstract


UOW Authors


  •   Mayer, Janez (external author)
  •   Russell-Bennett, Rebekah (external author)
  •   Zainuddin, Nadia

Publication Date


  • 2013

Citation


  • Mayer, J., Russell-Bennett, R. & Zainuddin, N. (2013). Branded Breastscreening: How brand congruence, perceived threat and age influence coping. Second World Social Marketing Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/899