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Transforming consumers’ lives through marketing

Conference Paper


Abstract


UOW Authors


  •   Pettigrew, Simone (external author)
  •   Zainuddin, Nadia
  •   Russell-Bennett, Rebekah (external author)
  •   Smith, G (external author)

Publication Date


  • 2014

Citation


  • Pettigrew, S., Zainuddin, N., Russell-Bennett, R. & Smith, G. (2014). Transforming consumers’ lives through marketing. International Social Marketing Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/897

Abstract


UOW Authors


  •   Pettigrew, Simone (external author)
  •   Zainuddin, Nadia
  •   Russell-Bennett, Rebekah (external author)
  •   Smith, G (external author)

Publication Date


  • 2014

Citation


  • Pettigrew, S., Zainuddin, N., Russell-Bennett, R. & Smith, G. (2014). Transforming consumers’ lives through marketing. International Social Marketing Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/897