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Social marketing and transformative service research: Exploring the similarities and differences of two research approaches

Conference Paper


Abstract


UOW Authors


  •   Fisk, Raymond P. (external author)
  •   Rosenbaum, Mark S. (external author)
  •   Zainuddin, Nadia
  •   Russell-Bennett, Rebekah (external author)

Publication Date


  • 2014

Citation


  • Fisk, R., Rosenbaum, M., Zainuddin, N. & Russell-Bennett, R. (2014). Social marketing and transformative service research: Exploring the similarities and differences of two research approaches. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/895

Abstract


UOW Authors


  •   Fisk, Raymond P. (external author)
  •   Rosenbaum, Mark S. (external author)
  •   Zainuddin, Nadia
  •   Russell-Bennett, Rebekah (external author)

Publication Date


  • 2014

Citation


  • Fisk, R., Rosenbaum, M., Zainuddin, N. & Russell-Bennett, R. (2014). Social marketing and transformative service research: Exploring the similarities and differences of two research approaches. American Marketing Association Services Special Interest Group (AMA SERVSIG) Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/895