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Influencing experiential value through social marketing m-games

Conference Paper


Abstract


UOW Authors


  •   Mulcahy, R (external author)
  •   Russell-Bennett, Rebekah (external author)
  •   Kuhn, Kerri-Ann (external author)
  •   Zainuddin, Nadia

Publication Date


  • 2015

Citation


  • Mulcahy, R., Russell-Bennett, R., Kuhn, K. & Zainuddin, N. (2015). Influencing experiential value through social marketing m-games. Australian New Zealand Marketing Academy Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/894

Abstract


UOW Authors


  •   Mulcahy, R (external author)
  •   Russell-Bennett, Rebekah (external author)
  •   Kuhn, Kerri-Ann (external author)
  •   Zainuddin, Nadia

Publication Date


  • 2015

Citation


  • Mulcahy, R., Russell-Bennett, R., Kuhn, K. & Zainuddin, N. (2015). Influencing experiential value through social marketing m-games. Australian New Zealand Marketing Academy Conference

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/894