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When support services become unsupportive: investigating value destruction in social marketing services

Conference Paper


Abstract


Publication Date


  • 2016

Citation


  • Leo, C. & Zainuddin, N. (2016). When support services become unsupportive: investigating value destruction in social marketing services. 2016 International Social Marketing Conference: Societal Wellbeing

Abstract


Publication Date


  • 2016

Citation


  • Leo, C. & Zainuddin, N. (2016). When support services become unsupportive: investigating value destruction in social marketing services. 2016 International Social Marketing Conference: Societal Wellbeing