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Guest Editorial

Journal Article


Abstract


  • The field of social marketing has grown exponentially since its tentative inception in the early 1950s and its identification as a discipline in 1971 (Kotler and Zaltman, 1971). The 2015 World Social Marketing Conference (WSMC) demonstrated that the scope and application of social marketing thinking has extended beyond issues of public and personal health; we are incorporating new ideas and fresh thinking in our work, and we are seeing important conceptual and theoretical developments in our research and practice.

Publication Date


  • 2016

Citation


  • Zainuddin, N. & Jones, S. (2016). Guest Editorial. Journal of Social Marketing, 6 (2), 98-103.

Scopus Eid


  • 2-s2.0-84978997586

Number Of Pages


  • 5

Start Page


  • 98

End Page


  • 103

Volume


  • 6

Issue


  • 2

Place Of Publication


  • United Kingdom

Abstract


  • The field of social marketing has grown exponentially since its tentative inception in the early 1950s and its identification as a discipline in 1971 (Kotler and Zaltman, 1971). The 2015 World Social Marketing Conference (WSMC) demonstrated that the scope and application of social marketing thinking has extended beyond issues of public and personal health; we are incorporating new ideas and fresh thinking in our work, and we are seeing important conceptual and theoretical developments in our research and practice.

Publication Date


  • 2016

Citation


  • Zainuddin, N. & Jones, S. (2016). Guest Editorial. Journal of Social Marketing, 6 (2), 98-103.

Scopus Eid


  • 2-s2.0-84978997586

Number Of Pages


  • 5

Start Page


  • 98

End Page


  • 103

Volume


  • 6

Issue


  • 2

Place Of Publication


  • United Kingdom