The critical difference between the academic and journalism research comes at
the beginning. While the academic project is subject to scrutiny and approval by
university-based ethics committees, the journalistic project is not subject to the
same requirements. However, this should not serve to devalue the journalism
relative to the academic alternative. For Journalism to establish its research
credentials in academe it needs to do a better job at selling itself: at explaining
not just what it does, but how it does it.