This article investigates the significant re-orientation of audio-visual production in East Asia over the last few years brought about by the rise of China, beginning with the proposition that unprecedented change is occurring in East Asian media production. While the 'Sinophone world' has been the locus of critical analysis in the past, all eyes are now focused on China. Flows of knowledge, expertise and content are becoming significant in this mediascape, yet this dimension has been overlooked by most scholarship in the field. Conceptual and theoretical frameworks based on cross-border consumption of East Asian content require urgent revision. This article shows how media collaborations are changing global media practice and East Asian media flows through a variety of contemporary international collaborations, as well as relevant policy frameworks that impact, positively or negatively, productions by international partners working in film, television and online and mobile video content.