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A hierarchy of unhealthy food promotion effects: identifying methodological approaches and knowledge gaps

Journal Article


Abstract


  • We assessed the evidence for a conceptual “hierarchy of effects” of marketing, to guide understanding of the relationship between children’s exposure to unhealthy food marketing and poor diets and overweight, and drive the research agenda. We reviewed studies assessing the impact of food promotions on children from MEDLINE, Web of Science, ABI Inform, World Health Organization library database, and The Gray Literature Report. We included articles published in English from 2009 to 2013, with earlier articles from a 2009 systematic review. We grouped articles by outcome of exposure and assessed outcomes within a framework depicting a hierarchy of effects of marketing exposures. Evidence supports a logical sequence of effects linking food promotions to individual-level weight outcomes. Future studies should demonstrate the sustained effects of marketing exposure, and exploit variations in exposures to assess differences in outcomes longitudinally.

Authors


  •   Kelly, Bridget
  •   King, Lesley (external author)
  •   Chapman, Kathy (external author)
  •   Boyland, Emma J. (external author)
  •   Bauman, Adrian E. (external author)
  •   Baur, Louise A. (external author)

Publication Date


  • 2015

Citation


  • Kelly, B., King, L., Chapman, K., Boyland, E. J., Bauman, A. E. & Baur, L. A. (2015). A hierarchy of unhealthy food promotion effects: identifying methodological approaches and knowledge gaps. American Journal of Public Health, 105 (4), e86-e95.

Scopus Eid


  • 2-s2.0-84924690283

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2109

Has Global Citation Frequency


Start Page


  • e86

End Page


  • e95

Volume


  • 105

Issue


  • 4

Place Of Publication


  • United States

Abstract


  • We assessed the evidence for a conceptual “hierarchy of effects” of marketing, to guide understanding of the relationship between children’s exposure to unhealthy food marketing and poor diets and overweight, and drive the research agenda. We reviewed studies assessing the impact of food promotions on children from MEDLINE, Web of Science, ABI Inform, World Health Organization library database, and The Gray Literature Report. We included articles published in English from 2009 to 2013, with earlier articles from a 2009 systematic review. We grouped articles by outcome of exposure and assessed outcomes within a framework depicting a hierarchy of effects of marketing exposures. Evidence supports a logical sequence of effects linking food promotions to individual-level weight outcomes. Future studies should demonstrate the sustained effects of marketing exposure, and exploit variations in exposures to assess differences in outcomes longitudinally.

Authors


  •   Kelly, Bridget
  •   King, Lesley (external author)
  •   Chapman, Kathy (external author)
  •   Boyland, Emma J. (external author)
  •   Bauman, Adrian E. (external author)
  •   Baur, Louise A. (external author)

Publication Date


  • 2015

Citation


  • Kelly, B., King, L., Chapman, K., Boyland, E. J., Bauman, A. E. & Baur, L. A. (2015). A hierarchy of unhealthy food promotion effects: identifying methodological approaches and knowledge gaps. American Journal of Public Health, 105 (4), e86-e95.

Scopus Eid


  • 2-s2.0-84924690283

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/2109

Has Global Citation Frequency


Start Page


  • e86

End Page


  • e95

Volume


  • 105

Issue


  • 4

Place Of Publication


  • United States