Skip to main content
placeholder image

The primer of social media analytics

Journal Article


Abstract


  • This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

Authors


  •   Fosso Wamba, Samuel (external author)
  •   Akter, Shahriar
  •   Kang, Hyunjin (external author)
  •   Bhattacharya, Mithu (external author)
  •   Upal, Mohammad (external author)

Publication Date


  • 2016

Citation


  • Fosso Wamba, S., Akter, S., Kang, H., Bhattacharya, M. & Upal, M. (2016). The primer of social media analytics. Journal of Organizational and End User Computing: the international journal of information user management, 28 (2), 1-12.

Scopus Eid


  • 2-s2.0-84962439656

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/920

Number Of Pages


  • 11

Start Page


  • 1

End Page


  • 12

Volume


  • 28

Issue


  • 2

Abstract


  • This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

Authors


  •   Fosso Wamba, Samuel (external author)
  •   Akter, Shahriar
  •   Kang, Hyunjin (external author)
  •   Bhattacharya, Mithu (external author)
  •   Upal, Mohammad (external author)

Publication Date


  • 2016

Citation


  • Fosso Wamba, S., Akter, S., Kang, H., Bhattacharya, M. & Upal, M. (2016). The primer of social media analytics. Journal of Organizational and End User Computing: the international journal of information user management, 28 (2), 1-12.

Scopus Eid


  • 2-s2.0-84962439656

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/920

Number Of Pages


  • 11

Start Page


  • 1

End Page


  • 12

Volume


  • 28

Issue


  • 2