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The Milky Way educational and support programme: structure, content and strategies

Journal Article


Abstract


  • Background

    Health professionals have put much effort into supporting women to continue breastfeeding up to six months and beyond. The majority of those efforts have not been successful for primiparous women. Primiparous women who engaged in the Milky Way Programme had an improvement in breastfeeding rates of almost 50% at six months when compared to women in a control group.

    Purpose

    To provide details of the Milky Way Programme including the educational structure, content and strategies as well as the process of postnatal telephone support.

    Overview

    The details of the Milky Way Programme are presented including a summary of literature review that was used to design the programme. The structure and content of the programme is then presented. Finally, the strategies with some practical examples are outlined in more detail.

    Conclusion

    The programme is evidence-based, theoretically informed and woman-centred. This paper provides the necessary information to health professionals who are trained to educate and support breastfeeding women to implement similar programmes in their workplaces.

UOW Authors


  •   Meedya, Shahla
  •   Fahy, Kathleen (external author)
  •   Parratt, Jenny (external author)

Publication Date


  • 2016

Citation


  • Meedya, S., Fahy, K. & Parratt, J. A. (2016). The Milky Way educational and support programme: structure, content and strategies. Women and Birth, 29 (4), 388-393.

Scopus Eid


  • 2-s2.0-84956937248

Ro Metadata Url


  • http://ro.uow.edu.au/smhpapers/4160

Has Global Citation Frequency


Number Of Pages


  • 5

Start Page


  • 388

End Page


  • 393

Volume


  • 29

Issue


  • 4

Place Of Publication


  • Netherlands

Abstract


  • Background

    Health professionals have put much effort into supporting women to continue breastfeeding up to six months and beyond. The majority of those efforts have not been successful for primiparous women. Primiparous women who engaged in the Milky Way Programme had an improvement in breastfeeding rates of almost 50% at six months when compared to women in a control group.

    Purpose

    To provide details of the Milky Way Programme including the educational structure, content and strategies as well as the process of postnatal telephone support.

    Overview

    The details of the Milky Way Programme are presented including a summary of literature review that was used to design the programme. The structure and content of the programme is then presented. Finally, the strategies with some practical examples are outlined in more detail.

    Conclusion

    The programme is evidence-based, theoretically informed and woman-centred. This paper provides the necessary information to health professionals who are trained to educate and support breastfeeding women to implement similar programmes in their workplaces.

UOW Authors


  •   Meedya, Shahla
  •   Fahy, Kathleen (external author)
  •   Parratt, Jenny (external author)

Publication Date


  • 2016

Citation


  • Meedya, S., Fahy, K. & Parratt, J. A. (2016). The Milky Way educational and support programme: structure, content and strategies. Women and Birth, 29 (4), 388-393.

Scopus Eid


  • 2-s2.0-84956937248

Ro Metadata Url


  • http://ro.uow.edu.au/smhpapers/4160

Has Global Citation Frequency


Number Of Pages


  • 5

Start Page


  • 388

End Page


  • 393

Volume


  • 29

Issue


  • 4

Place Of Publication


  • Netherlands