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Journal of Brand Management-Year end review 2015

Journal Article


Abstract


  • A review and reflection on the research published in the Journal of Brand Management throughout 2015 that included two ground breaking special issues focused on the themes of: (i) Development and management of brands in China; (ii) Corporate heritage brands. Five other themes are also identified within the Volume; (iii) Brand measurement; (iv) Brand naming; (v) Rebranding; (vi) Brand and line extensions; and (vii) Anti-branding.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2015

Citation


  • Powell, S. M. (2015). Journal of Brand Management-Year end review 2015. Journal of Brand Management, 22 (9), 715-720.

Scopus Eid


  • 2-s2.0-84950128585

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/832

Has Global Citation Frequency


Number Of Pages


  • 5

Start Page


  • 715

End Page


  • 720

Volume


  • 22

Issue


  • 9

Place Of Publication


  • United Kingdom

Abstract


  • A review and reflection on the research published in the Journal of Brand Management throughout 2015 that included two ground breaking special issues focused on the themes of: (i) Development and management of brands in China; (ii) Corporate heritage brands. Five other themes are also identified within the Volume; (iii) Brand measurement; (iv) Brand naming; (v) Rebranding; (vi) Brand and line extensions; and (vii) Anti-branding.

UOW Authors


  •   Powell, Shaun (external author)

Publication Date


  • 2015

Citation


  • Powell, S. M. (2015). Journal of Brand Management-Year end review 2015. Journal of Brand Management, 22 (9), 715-720.

Scopus Eid


  • 2-s2.0-84950128585

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/832

Has Global Citation Frequency


Number Of Pages


  • 5

Start Page


  • 715

End Page


  • 720

Volume


  • 22

Issue


  • 9

Place Of Publication


  • United Kingdom