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Towards a trust model for trust establishment and management in business-to-consumer e-commerce

Conference Paper


Abstract


  • This paper explores the specific factors influencing the consumer trust in B2C e-commerce and proposes a three-dimensional trust model with the ability to provide dynamic support for trust establishment and management. The model summarizes the factors influencing the consumer trust in three aspects that are personal attitude, public opinion and third party. This paper also elaborates on the specific composition of the three factors. It explains the specific variables influencing the personal attitude of consumers, expounds the connotation of public opinion, defines the structure and frame of the third party. The model has good adaptability to serve as a basis for establishing and managing consumer trust in different stages of the trust relationship.

Authors


  •   Cao, Cong (external author)
  •   Yan, Jun

Publication Date


  • 2014

Citation


  • Cao, C. & Yan, J. (2014). Towards a trust model for trust establishment and management in business-to-consumer e-commerce. In B. O. Apduhan, Y. Zheng, Y. Nakamoto, P. Thulasiraman, H. Ning & Y. Sun (Eds.), The 11th IEEE International Conference on Ubiquitous Intelligence and Computing (pp. 479-486). United States: IEEE.

Scopus Eid


  • 2-s2.0-84949575575

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/5051

Has Global Citation Frequency


Start Page


  • 479

End Page


  • 486

Place Of Publication


  • United States

Abstract


  • This paper explores the specific factors influencing the consumer trust in B2C e-commerce and proposes a three-dimensional trust model with the ability to provide dynamic support for trust establishment and management. The model summarizes the factors influencing the consumer trust in three aspects that are personal attitude, public opinion and third party. This paper also elaborates on the specific composition of the three factors. It explains the specific variables influencing the personal attitude of consumers, expounds the connotation of public opinion, defines the structure and frame of the third party. The model has good adaptability to serve as a basis for establishing and managing consumer trust in different stages of the trust relationship.

Authors


  •   Cao, Cong (external author)
  •   Yan, Jun

Publication Date


  • 2014

Citation


  • Cao, C. & Yan, J. (2014). Towards a trust model for trust establishment and management in business-to-consumer e-commerce. In B. O. Apduhan, Y. Zheng, Y. Nakamoto, P. Thulasiraman, H. Ning & Y. Sun (Eds.), The 11th IEEE International Conference on Ubiquitous Intelligence and Computing (pp. 479-486). United States: IEEE.

Scopus Eid


  • 2-s2.0-84949575575

Ro Metadata Url


  • http://ro.uow.edu.au/eispapers/5051

Has Global Citation Frequency


Start Page


  • 479

End Page


  • 486

Place Of Publication


  • United States