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Green intraprenurial flexibility towards sustaining competitive advantage: A case of South Asian context

Journal Article


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Abstract


  • This study explores how green based intrapreneurial flexibility affects sustainable business

    performance of the Sri Lankan hotel industry. A survey was administered to a random sample of

    senior managers of hotels in Sri Lanka. Linear regression analysis revealed a significant path

    coefficient which explained green based intrapreneurial flexibility positively influenced sustainable

    competitive advantage. The findings suggest that hotel industry policy makers develop green specific

    intrapreneurial capabilities so that they can quickly adapt their green based product and service

    offerings in responding to changes of the green market requirements by focusing on green based new

    venture creation, green innovation, green related self-renewal exercises, and eco-friendly proactive

    decision making in order to sustain their competitive advantage from green initiatives.

UOW Authors


  •   Samarasinghe, G D. (external author)
  •   Wickramasinghe, Ananda
  •   Gamage, Helan Ramya. (external author)
  •   Abeysekera, Nalin (external author)

Publication Date


  • 2015

Citation


  • Samarasinghe, G. D., Wickramasinghe, A., Gamage, H. R. & Abeysekera, N. (2015). Green intraprenurial flexibility towards sustaining competitive advantage: A case of South Asian context. Academy of Taiwan Business Management Revie, 11 (3), 132-141.

Ro Full-text Url


  • http://ro.uow.edu.au/context/buspapers/article/1812/type/native/viewcontent

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/808

Number Of Pages


  • 9

Start Page


  • 132

End Page


  • 141

Volume


  • 11

Issue


  • 3

Abstract


  • This study explores how green based intrapreneurial flexibility affects sustainable business

    performance of the Sri Lankan hotel industry. A survey was administered to a random sample of

    senior managers of hotels in Sri Lanka. Linear regression analysis revealed a significant path

    coefficient which explained green based intrapreneurial flexibility positively influenced sustainable

    competitive advantage. The findings suggest that hotel industry policy makers develop green specific

    intrapreneurial capabilities so that they can quickly adapt their green based product and service

    offerings in responding to changes of the green market requirements by focusing on green based new

    venture creation, green innovation, green related self-renewal exercises, and eco-friendly proactive

    decision making in order to sustain their competitive advantage from green initiatives.

UOW Authors


  •   Samarasinghe, G D. (external author)
  •   Wickramasinghe, Ananda
  •   Gamage, Helan Ramya. (external author)
  •   Abeysekera, Nalin (external author)

Publication Date


  • 2015

Citation


  • Samarasinghe, G. D., Wickramasinghe, A., Gamage, H. R. & Abeysekera, N. (2015). Green intraprenurial flexibility towards sustaining competitive advantage: A case of South Asian context. Academy of Taiwan Business Management Revie, 11 (3), 132-141.

Ro Full-text Url


  • http://ro.uow.edu.au/context/buspapers/article/1812/type/native/viewcontent

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/808

Number Of Pages


  • 9

Start Page


  • 132

End Page


  • 141

Volume


  • 11

Issue


  • 3