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The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook

Report


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Type Of Work


  • Report

Abstract


  • Social media is increasingly used as a platform to promote products and services. Research on tobacco and alcohol has shown the extent to which dangerous consumption industries are moving from traditionally highly regulated media platforms, such as television, to marketing channels that are not subject to existing government regulation, and which governments appear much more reluctant to regulate.

Authors


  •   Thomas, Samantha L. (external author)
  •   Bestman, Amy (external author)
  •   Pitt, Hannah (external author)
  •   Deans, Emily (external author)
  •   Randle, Melanie
  •   Stoneham, Melissa (external author)
  •   Daube, Mike (external author)

Publication Date


  • 2015

Citation


  • S. Thomas, A. Bestman, H. Pitt, E. Deans, M. Randle, M. Stoneham & M. Daube, The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook (Victorian Responsible Gambling Foundation., Victoria, Australia, 2015). https://www.responsiblegambling.vic.gov.au/__data/assets/pdf_file/0020/24923/Thomas_SL-The_-marketing_of_wagering_on_social_media_Oct_2015.pdf

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1694&context=ahsri

Ro Metadata Url


  • http://ro.uow.edu.au/ahsri/685

Url


  • https://www.responsiblegambling.vic.gov.au/__data/assets/pdf_file/0020/24923/Thomas_SL-The_-marketing_of_wagering_on_social_media_Oct_2015.pdf

Place Of Publication


  • Victoria, Australia

Type Of Work


  • Report

Abstract


  • Social media is increasingly used as a platform to promote products and services. Research on tobacco and alcohol has shown the extent to which dangerous consumption industries are moving from traditionally highly regulated media platforms, such as television, to marketing channels that are not subject to existing government regulation, and which governments appear much more reluctant to regulate.

Authors


  •   Thomas, Samantha L. (external author)
  •   Bestman, Amy (external author)
  •   Pitt, Hannah (external author)
  •   Deans, Emily (external author)
  •   Randle, Melanie
  •   Stoneham, Melissa (external author)
  •   Daube, Mike (external author)

Publication Date


  • 2015

Citation


  • S. Thomas, A. Bestman, H. Pitt, E. Deans, M. Randle, M. Stoneham & M. Daube, The marketing of wagering on social media: An analysis of promotional content on YouTube, Twitter and Facebook (Victorian Responsible Gambling Foundation., Victoria, Australia, 2015). https://www.responsiblegambling.vic.gov.au/__data/assets/pdf_file/0020/24923/Thomas_SL-The_-marketing_of_wagering_on_social_media_Oct_2015.pdf

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1694&context=ahsri

Ro Metadata Url


  • http://ro.uow.edu.au/ahsri/685

Url


  • https://www.responsiblegambling.vic.gov.au/__data/assets/pdf_file/0020/24923/Thomas_SL-The_-marketing_of_wagering_on_social_media_Oct_2015.pdf

Place Of Publication


  • Victoria, Australia