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The incorporation of Transformative Consumer Research principles within the ‘Cancer Good News’ social marketing project: A Case Study

Conference Paper


Download full-text (Open Access)

Abstract


  • Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia

Publication Date


  • 2015

Citation


  • Phillipson, L., Hall, J. & Pitts, L. (2015). The incorporation of Transformative Consumer Research principles within the ‘Cancer Good News’ social marketing project: A Case Study. World Social Marketing Conference Sydney 2015 (pp. 21-21). Lichfield, United Kingdom: Fuse Events.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2780&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/1781

Start Page


  • 21

End Page


  • 21

Place Of Publication


  • Lichfield, United Kingdom

Abstract


  • Abstract presented at the World Social Marketing Conference, 19-21 April 2015, Sydney, Australia

Publication Date


  • 2015

Citation


  • Phillipson, L., Hall, J. & Pitts, L. (2015). The incorporation of Transformative Consumer Research principles within the ‘Cancer Good News’ social marketing project: A Case Study. World Social Marketing Conference Sydney 2015 (pp. 21-21). Lichfield, United Kingdom: Fuse Events.

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=2780&context=sspapers

Ro Metadata Url


  • http://ro.uow.edu.au/sspapers/1781

Start Page


  • 21

End Page


  • 21

Place Of Publication


  • Lichfield, United Kingdom