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Modelling the impact of perceived connectivity on the intention to use social media: discovering mediating effects and unobserved heterogeneity

Conference Paper


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Abstract


  • Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed.

Authors


  •   Fosso Wamba, Samuel (external author)
  •   Akter, Shahriar
  •   Ngai, Eric W. T. (external author)
  •   Boughzala, Imed (external author)

Publication Date


  • 2015

Citation


  • Fosso Wamba, S., Akter, S., Ngai, E. & Boughzala, I. (2015). Modelling the impact of perceived connectivity on the intention to use social media: discovering mediating effects and unobserved heterogeneity. PACIS 2015 Proceedings (pp. 1-11). United States: AIS Electronic Library.

Scopus Eid


  • 2-s2.0-85011019984

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1758&context=buspapers

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/756

Has Global Citation Frequency


Start Page


  • 1

End Page


  • 11

Place Of Publication


  • United States

Abstract


  • Early research examined the direct effect of perceived connectivity (PC) on intention to adopt information systems. In this study, we extend that research stream by examining the mediating effects of perceived enjoyment (PE) and perceived playfulness (PP) on the relationship between PC and the intention to use social media within the workplace. To test our proposed model, we collected data from 2,556 social media users from Australia, Canada, India, the UK, and the US. We applied the REBUS-PLS algorithm, a response-based method for detecting unit segments in PLS path modelling and assessing the unobserved heterogeneity in the data sample. Based on the strength of effects, the algorithm automatically detected two groups of users sharing the same intentions to use social media. A post hoc analysis of each group was done using contextual and demographic variables including geographic location, country, age, education and gender. Implications for practice and research are discussed.

Authors


  •   Fosso Wamba, Samuel (external author)
  •   Akter, Shahriar
  •   Ngai, Eric W. T. (external author)
  •   Boughzala, Imed (external author)

Publication Date


  • 2015

Citation


  • Fosso Wamba, S., Akter, S., Ngai, E. & Boughzala, I. (2015). Modelling the impact of perceived connectivity on the intention to use social media: discovering mediating effects and unobserved heterogeneity. PACIS 2015 Proceedings (pp. 1-11). United States: AIS Electronic Library.

Scopus Eid


  • 2-s2.0-85011019984

Ro Full-text Url


  • http://ro.uow.edu.au/cgi/viewcontent.cgi?article=1758&context=buspapers

Ro Metadata Url


  • http://ro.uow.edu.au/buspapers/756

Has Global Citation Frequency


Start Page


  • 1

End Page


  • 11

Place Of Publication


  • United States