San Francisco's Downtown Berkeley Arts District, Sheffield's Cultural Industries Quarter, Manchester's Northern Quarter, Dublin's Temple Bar, and Belfast's Cathedral Quarter are all examples of how the creative industry script resonates with municipal authorities across the globe. For many policy-makers economic regeneration is seemingly made possible through how creative industries facilitate the branding of parts of cities as “buzzy,” “happening,” and “cool” places. The promise of designating “cultural quarters” and hosting festivals is not only the flows of ideas, high-skilled migrants, and investment but also tourist revenues. Tourism scholars have called into question the politics at work behind creative industries as tourist sites. Whose interests does the creative industry-induced tourism narrative serve? What kinds of creativity are privileged? Do the geographical imaginations of the creative industries reflect those who live and work in places reconfigured as tourism destinations? This chapter reviews how scholars have explored these questions.