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Kattiyapornpong, Ping Dr.

Lecturer

  • Faculty of Business and Law
  • Discipline: Marketing
  • School of Management, Operations and Marketing 2010 -

Top Publications


    Year Title
    2020 Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
    Published in   Industrial Marketing Management
    2019 Multichannel integration quality: A systematic review and agenda for future research
    Published in   Journal of Retailing and Consumer Services

Research Overview


  • Ping's research interests are:

    • International marketing 
    • Business to business marketing 
    • Services marketing 
    • Tourism marketing 
    • Consumer behaviour 
    • Sustainable tourism

Available as Research Supervisor

Selected Publications


Other Research Activities


Available as Research Supervisor

Potential Supervision Topics


  • Tourism Marketing
    Services Marketing
    Consumer Behaviour
    International Marketing

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Dynamics of Relationship Quality of Social Banking an Developing Country Hani, Umme
    Doctor of Philosophy (Integrated) The role of followers' voice/silence in leadership development process Mir, Ghulam Mustafa

Outreach Overview


  • Ping is on the Editorial board the Journal of Business Research and of the Journal of Travel and Tourism Marketing.

Full Name


  • Dr. Ping Kattiyapornpong

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


    Year Title
    2020 Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
    Published in   Industrial Marketing Management
    2019 Multichannel integration quality: A systematic review and agenda for future research
    Published in   Journal of Retailing and Consumer Services

Research Overview


  • Ping's research interests are:

    • International marketing 
    • Business to business marketing 
    • Services marketing 
    • Tourism marketing 
    • Consumer behaviour 
    • Sustainable tourism

Selected Publications


Other Research Activities


Potential Supervision Topics


  • Tourism Marketing
    Services Marketing
    Consumer Behaviour
    International Marketing

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Dynamics of Relationship Quality of Social Banking an Developing Country Hani, Umme
    Doctor of Philosophy (Integrated) The role of followers' voice/silence in leadership development process Mir, Ghulam Mustafa

Outreach Overview


  • Ping is on the Editorial board the Journal of Business Research and of the Journal of Travel and Tourism Marketing.

Full Name


  • Dr. Ping Kattiyapornpong

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Geographic Focus