Kattiyapornpong, Ping

Research Areas

Research Overview

Ping's research interests are:
- International marketing
- Business to business marketing
- Services marketing
- Tourism marketing
- Consumer behaviour

Geographic Focus

Australia Country
Thailand Country

Available as Research Supervisor

Selected Publications

Journal Article

Year	Title
2020	Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing Published In Industrial Marketing Management Altmetric
2019	Assessing the link between cultural influences and persuasibility in online daily deals Published In Journal of Hospitality Volume 1 Pages 31 - 40
2019	Multichannel integration quality: A systematic review and agenda for future research Published In Journal of Retailing and Consumer Services Volume 49 Pages 154 - 163 ISSN 0969-6989 Altmetric
2018	Sustainable Tourism Development: An Application of Social Exchange Theory in Thailand Published In Asia Proceedings of Social Sciences Volume 2 Pages 123 - 126 Altmetric
2017	The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing Published In Procedia Computer Science Volume 121 Pages 784 - 790 ISSN 1877-0509 Altmetric
2012	Propensity to shop: Identifying who shops til they drop Published In Journal of Travel and Tourism Marketing Volume 29 Pages 552 - 565 ISSN 1054-8408 Altmetric
2011	Helping university students to ‘read’ scholarly journal articles: the benefits of a structured and collaborative approach Published In Journal of University Teaching and Learning Practice Volume 8 Pages 1 - 12 ISSN 1449-9789
2011	Learning to read journal articles: an exploratory study of an Australian marketing class Published In TMC Academic Journal Volume 5 Pages 83 - 96 ISSN 1793-6020
2011	Social structure and psychographic explanations of destination preference of Australians' travel to South-East Asia Published In Asia Pacific Journal of Tourism Research Volume 16 Pages 39 - 56 ISSN 1094-1665 Altmetric
2010	Assessing service quality dimensions: a study of the construction supplier industry in Thailand Published In TMC Academic Journal Volume 5 Pages 23 - 34 ISSN 1793-6020
2009	Socio-demographic constraints to travel behavior Published In International Journal of Culture, Tourism and Hospitality Research Volume 3 Pages 81 - 94 ISSN 1750-6182 Altmetric
2008	A practitioner's report on the interactive effects of socio-demographic barriers to travel Published In Journal of Vacation Marketing Volume 14 Pages 357 - 371 ISSN 1356-7667 Altmetric

Chapter

Year	Title
2019	Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research Published In Exploring Omnichannel Retailing: Common Expectations and Diverse Realities Publisher Cham, Switzerland: Springer Nature Pages 71 - 97 ISBN 9783319982731
2018	Gender Experiences in a Female-dominated Industry: The Case of Nurses in Thailand Published In Gender and the Professions: International and Contemporary Perspectives Publisher United Kingdom: Routledge Pages 185 - 200 ISBN 9781138680579
2017	Can a local Thai brand restaurant compete successfully within the AEC? Little Home Bakery and Restaurant: a local brand in Thailand Published In International marketing - An Asia-Pacific Perspective Publisher Australia: Pearson Australia Pages 446 - 449 ISBN 9781488611162 Edition 7
2014	Case study 12: planning for effective international marketing: can a local Thai brand restaurant compete successfully within the AEC? - Little Home Bakery Restaurant Published In International marketing - An Asia-Pacific Perspective Publisher Pearson Australia Pages 676 - 679
2008	Branding for Community Products Published In Editor Board Committee of Development of Community Products textbook (ed.) Publisher Nonthaburi, Thailand: Development of Community Products, Sukhothai Thammathirat Open University Pages 11-1 - 11-32
2008	Marketing for Community Products Published In ditor Board Committee of Development of Community Products textbook (ed.) Publisher Nontaburi, Thailand: Development of Community Products, Sukhothai Thammathirat Open University Pages 12-1 - 12-29

Conference Paper

Year	Title
2019	Assessing the Perception towardsWork Integrated Learning (WIL) activities: An evidence from Thailand Published In Book of Abstracts Proceedings: TASS International Conference on Research Approaches in Social Science, Business E-Commerce and Entrepreneurship (SBEE) Pages 2 - 2
2017	Exploring the perception and attitude on food safety: A market situation in Thailand Published In Proceedings of Annual Tokyo Business Research Conference Pages 1 - 1
2017	Moderating Role of Customer Engagement within Omnichannel Marketing Published In Australia and New Zealand Marketing Academy
2017	The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity Published In Academy of Marketing Conference 2017
2017	The link between strategic human resource management and job engagement in Thai health-care industry Published In Proceedings of Annual Tokyo Business Research Conference Pages 1 - 1
2016	Sun, Sand, Spa and Surgery: A study of medical tourism in Thailand Published In Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Pages 1012 - 1012
2014	Exploring the contribution of international students to the VFR market Published In Proceedings of the 4th International Conference on Tourism Research (4ICTR)
2014	Online deals and social sharing: a case of tourism and hospitality offers in Thailand Published In CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity Pages 323 - 337
2013	A challenge to keep everyone happy: a case of downgrade hotel in Bangkok Published In Proceedings of World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES)
2013	Profiling VFR from Australia to the Asian Region Published In International Convention and Expo Summit
2013	Snapping hospitality and leisure related deals: purchase decisions in online group buying contexts Published In CAUTHE 2013 Conference Proceedings Pages 154 - 164
2013	The adoption of group buying: a case study of the Hospitality and Leisure related Published In Proceedings of World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES)
2012	Exploring souvenir shopping behaviour: a case of local products. Published In Proceedings of the 5th International Colloquium on Tourism and Leisure (ICTL) 2012 Pages 1 - 2
2012	Exploring the role of marketing strategy and new product development in long-term success of market acceptance: a case study of a local product in Thailand Published In Annual International Conference on Enterprise Marketing and Globalisation (EMG 2012) Altmetric
2012	Mapping of two Southeast Asian tourism websites Published In Travel and Tourism Research Association (TTRA): Asia-Pacific Annual Conference
2012	Was I born to shop? A comparison between Korean and Australia tourists in Thailand Published In CAUTHE 2012: The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference Pages 328 - 334
2011	Amazing destination: amazing international travel behaviour Published In Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
2011	Online social networks and travel behaviour: social network usage by travellers to Australia Published In 7th Biennial Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure
2011	Stay healthy and happy: an exploratory study of a fitness centre in Port Stephen, Australia Published In Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
2010	Medical Tourism: A comparison of Australian, French and South Korean medical and health tourists to Thailand Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 7
2009	Assessing perceived destination image and brand equity through web 2.0 Published In Travel and Tourism Research Association Conference (40th : 2009 : Page p. 1
2009	Interactions and networks in Australian tourism Published In Advances in Tourism Marketing Conference Pages 1 - 8
2009	Profiling generation Y – Where do they travel? Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 7
2009	Reasons Why Dissatisfied Customers Exhibit Behavioural Loyalty Published In IMP Conference: Euromed Management Pages 1 - 8
2009	Regional Branding: Perspectives of tourists in Australia Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2009	The Roles of Social bonds in the Australian Tourism Network Published In IMP Conference: Euromed Management Pages 1 - 10
2008	Interaction Perspectives of Individuals and Destination Marketing Organizations in the Tourism Network of Australia Published In An Interactive Perspective on Business in Practice and Business in Theory, Proceedings IMP 2008 Conference Page p. 55
2008	Linking attitudes and demographics in a tourist segmentation model – A two-stage approach Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 6
2007	Differences within and between travel preference, planned travel and choice behavior of Australians travelling to Asian and overseas destinations Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 12
2007	Perspectives of individual firms and destination marketing organizations in the tourism networks of Hong Kong and Australia Published In Advances in Tourism Marketing Conference
2007	The Relationships between Socio-demographic Constraints and Travel Behavior Published In 5th Bi-Annual Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure

Other Research Activities

2018 New Colombo Plan (NCP) Grant 2018/2019 (International Semester Exchanges and Internships) ($52,800) Title: An initiative project of Incorporating International Semester Exchanges and Internships in Business studies Grant recipient 2018 - 2019
2017 Australia Awards Endeavour Mobility Grants 2017/2018 ($11,500) Title: Business Undergraduate Semester Exchanges: Incorporating Australia and Thailand relationships and partnerships, Thailand Grant recipient 2017 - 2018
2017 Australia Awards Endeavour Mobility Grants 2017/2018 ($19,500) Title: Postgraduate Semester Exchanges: Incorporating Australia and Thailand relationships and partnerships, Thailand Grant recipient 2017 - 2018
2017 Australia Awards Endeavour Mobility Grants 2017/2018 ($26,500) Title: Business Undergraduate Semester Exchanges: An Incorporating Australia and Hong Kong relationships and partnerships, Hong Kong Grant recipient 2017 - 2018
2017 ESDF Grant 2017/2018 ($20,000 with Venkat Yanamandram, Anne Cox, and Sandy Haig) Title: Establishing a sequential and cohesive Work Integrated Leaning (WIL) framework for the Faculty of Business, UOW. Co-researcher 2017 - 2018
2017 New Colombo Plan (NCP) Grant 2017/2018 (International Semester Exchanges and Internships) ($52,800) Title: An initiative project of Incorporating International Semester Exchanges and Internships in Business studies Grant recipient 2017 - 2018
2017 UIC Grant 2017 ($15,000 with Anne Cox) Title: Developing Work Integrated Learning framework for Khon Kaen University and Assumption University, Thailand. Co-researcher 2017
Global Tourism and Travel Distribution - changes, impacts and opportunities for Australian tourism, (A$95,850), with Miller, K; Sood, S.; and Woodbridge, M. 2009 - 2010
School Research Grant 2010, (Small Grants Scheme) in Using Construal Theory to explain Differences within and between Travel Preference, Planned Travel and Choice Behaviour of Australians Travelling to Asian and Overseas Destinations, ($4,682.06) - 2010

Available as Research Supervisor

Potential Supervision Topics

Tourism Marketing
Services Marketing
Consumer Behaviour
International Marketing

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	Integration Quality Dynamics in Multichannel Services Marketing	Hossain, Taufique
Doctor of Philosophy	Dynamics of Relationship Quality of Social Banking an Developing Country	Hani, Umme
Doctor of Philosophy	The Relationships between Corporate Social Responsibility, Relationship Quality and Customer Loyalty from Perspective of Banking Customers in Hong Kong	Ho, Pui Shan

Outreach Overview

Ping is on the Editorial board the Journal of Business Research and of the Journal of Travel and Tourism Marketing.

Education And Training

Master of Business in International Marketing, University of Technology, Sydney
B.A. in Business Administration (Marketing), University of Bradford, United Kingdom
Ph.D. in Marketing, Thammasat University , (International Program)

Full Name

Dr. Ping Kattiyapornpong

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Research Areas

Research Overview

Ping's research interests are:
- International marketing
- Business to business marketing
- Services marketing
- Tourism marketing
- Consumer behaviour

Geographic Focus

Australia Country
Thailand Country

Selected Publications

Journal Article

Year	Title
2020	Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing Published In Industrial Marketing Management Altmetric
2019	Assessing the link between cultural influences and persuasibility in online daily deals Published In Journal of Hospitality Volume 1 Pages 31 - 40
2019	Multichannel integration quality: A systematic review and agenda for future research Published In Journal of Retailing and Consumer Services Volume 49 Pages 154 - 163 ISSN 0969-6989 Altmetric
2018	Sustainable Tourism Development: An Application of Social Exchange Theory in Thailand Published In Asia Proceedings of Social Sciences Volume 2 Pages 123 - 126 Altmetric
2017	The Impact of Integration Quality on Customer Equity in Data Driven Omnichannel Services Marketing Published In Procedia Computer Science Volume 121 Pages 784 - 790 ISSN 1877-0509 Altmetric
2012	Propensity to shop: Identifying who shops til they drop Published In Journal of Travel and Tourism Marketing Volume 29 Pages 552 - 565 ISSN 1054-8408 Altmetric
2011	Helping university students to ‘read’ scholarly journal articles: the benefits of a structured and collaborative approach Published In Journal of University Teaching and Learning Practice Volume 8 Pages 1 - 12 ISSN 1449-9789
2011	Learning to read journal articles: an exploratory study of an Australian marketing class Published In TMC Academic Journal Volume 5 Pages 83 - 96 ISSN 1793-6020
2011	Social structure and psychographic explanations of destination preference of Australians' travel to South-East Asia Published In Asia Pacific Journal of Tourism Research Volume 16 Pages 39 - 56 ISSN 1094-1665 Altmetric
2010	Assessing service quality dimensions: a study of the construction supplier industry in Thailand Published In TMC Academic Journal Volume 5 Pages 23 - 34 ISSN 1793-6020
2009	Socio-demographic constraints to travel behavior Published In International Journal of Culture, Tourism and Hospitality Research Volume 3 Pages 81 - 94 ISSN 1750-6182 Altmetric
2008	A practitioner's report on the interactive effects of socio-demographic barriers to travel Published In Journal of Vacation Marketing Volume 14 Pages 357 - 371 ISSN 1356-7667 Altmetric

Chapter

Year	Title
2019	Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda for Future Research Published In Exploring Omnichannel Retailing: Common Expectations and Diverse Realities Publisher Cham, Switzerland: Springer Nature Pages 71 - 97 ISBN 9783319982731
2018	Gender Experiences in a Female-dominated Industry: The Case of Nurses in Thailand Published In Gender and the Professions: International and Contemporary Perspectives Publisher United Kingdom: Routledge Pages 185 - 200 ISBN 9781138680579
2017	Can a local Thai brand restaurant compete successfully within the AEC? Little Home Bakery and Restaurant: a local brand in Thailand Published In International marketing - An Asia-Pacific Perspective Publisher Australia: Pearson Australia Pages 446 - 449 ISBN 9781488611162 Edition 7
2014	Case study 12: planning for effective international marketing: can a local Thai brand restaurant compete successfully within the AEC? - Little Home Bakery Restaurant Published In International marketing - An Asia-Pacific Perspective Publisher Pearson Australia Pages 676 - 679
2008	Branding for Community Products Published In Editor Board Committee of Development of Community Products textbook (ed.) Publisher Nonthaburi, Thailand: Development of Community Products, Sukhothai Thammathirat Open University Pages 11-1 - 11-32
2008	Marketing for Community Products Published In ditor Board Committee of Development of Community Products textbook (ed.) Publisher Nontaburi, Thailand: Development of Community Products, Sukhothai Thammathirat Open University Pages 12-1 - 12-29

Conference Paper

Year	Title
2019	Assessing the Perception towardsWork Integrated Learning (WIL) activities: An evidence from Thailand Published In Book of Abstracts Proceedings: TASS International Conference on Research Approaches in Social Science, Business E-Commerce and Entrepreneurship (SBEE) Pages 2 - 2
2017	Exploring the perception and attitude on food safety: A market situation in Thailand Published In Proceedings of Annual Tokyo Business Research Conference Pages 1 - 1
2017	Moderating Role of Customer Engagement within Omnichannel Marketing Published In Australia and New Zealand Marketing Academy
2017	The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity Published In Academy of Marketing Conference 2017
2017	The link between strategic human resource management and job engagement in Thai health-care industry Published In Proceedings of Annual Tokyo Business Research Conference Pages 1 - 1
2016	Sun, Sand, Spa and Surgery: A study of medical tourism in Thailand Published In Australian and New Zealand Marketing Academy Conference (ANZMAC) 2016 Pages 1012 - 1012
2014	Exploring the contribution of international students to the VFR market Published In Proceedings of the 4th International Conference on Tourism Research (4ICTR)
2014	Online deals and social sharing: a case of tourism and hospitality offers in Thailand Published In CAUTHE 2014: Tourism and Hospitality in the Contemporary World: Trends, Changes and Complexity Pages 323 - 337
2013	A challenge to keep everyone happy: a case of downgrade hotel in Bangkok Published In Proceedings of World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES)
2013	Profiling VFR from Australia to the Asian Region Published In International Convention and Expo Summit
2013	Snapping hospitality and leisure related deals: purchase decisions in online group buying contexts Published In CAUTHE 2013 Conference Proceedings Pages 154 - 164
2013	The adoption of group buying: a case study of the Hospitality and Leisure related Published In Proceedings of World Conference on Hospitality, Tourism and Event Research (WHTER) & International Convention and Expo Summit (ICES)
2012	Exploring souvenir shopping behaviour: a case of local products. Published In Proceedings of the 5th International Colloquium on Tourism and Leisure (ICTL) 2012 Pages 1 - 2
2012	Exploring the role of marketing strategy and new product development in long-term success of market acceptance: a case study of a local product in Thailand Published In Annual International Conference on Enterprise Marketing and Globalisation (EMG 2012) Altmetric
2012	Mapping of two Southeast Asian tourism websites Published In Travel and Tourism Research Association (TTRA): Asia-Pacific Annual Conference
2012	Was I born to shop? A comparison between Korean and Australia tourists in Thailand Published In CAUTHE 2012: The new golden age of tourism and hospitality; Book 2; Proceedings of the 22nd Annual Conference Pages 328 - 334
2011	Amazing destination: amazing international travel behaviour Published In Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
2011	Online social networks and travel behaviour: social network usage by travellers to Australia Published In 7th Biennial Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure
2011	Stay healthy and happy: an exploratory study of a fitness centre in Port Stephen, Australia Published In Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
2010	Medical Tourism: A comparison of Australian, French and South Korean medical and health tourists to Thailand Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 7
2009	Assessing perceived destination image and brand equity through web 2.0 Published In Travel and Tourism Research Association Conference (40th : 2009 : Page p. 1
2009	Interactions and networks in Australian tourism Published In Advances in Tourism Marketing Conference Pages 1 - 8
2009	Profiling generation Y – Where do they travel? Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 7
2009	Reasons Why Dissatisfied Customers Exhibit Behavioural Loyalty Published In IMP Conference: Euromed Management Pages 1 - 8
2009	Regional Branding: Perspectives of tourists in Australia Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 8
2009	The Roles of Social bonds in the Australian Tourism Network Published In IMP Conference: Euromed Management Pages 1 - 10
2008	Interaction Perspectives of Individuals and Destination Marketing Organizations in the Tourism Network of Australia Published In An Interactive Perspective on Business in Practice and Business in Theory, Proceedings IMP 2008 Conference Page p. 55
2008	Linking attitudes and demographics in a tourist segmentation model – A two-stage approach Published In Australia and New Zealand Marketing Academy Conference Pages 1 - 6
2007	Differences within and between travel preference, planned travel and choice behavior of Australians travelling to Asian and overseas destinations Published In Council for Australian University Tourism and Hospitality Education Conference Pages 1 - 12
2007	Perspectives of individual firms and destination marketing organizations in the tourism networks of Hong Kong and Australia Published In Advances in Tourism Marketing Conference
2007	The Relationships between Socio-demographic Constraints and Travel Behavior Published In 5th Bi-Annual Symposium of Consumer Psychology of Tourism, Hospitality, and Leisure

Other Research Activities

Potential Supervision Topics

Tourism Marketing
Services Marketing
Consumer Behaviour
International Marketing

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	Integration Quality Dynamics in Multichannel Services Marketing	Hossain, Taufique
Doctor of Philosophy	Dynamics of Relationship Quality of Social Banking an Developing Country	Hani, Umme
Doctor of Philosophy	The Relationships between Corporate Social Responsibility, Relationship Quality and Customer Loyalty from Perspective of Banking Customers in Hong Kong	Ho, Pui Shan

Outreach Overview

Ping is on the Editorial board the Journal of Business Research and of the Journal of Travel and Tourism Marketing.

Education And Training

Master of Business in International Marketing, University of Technology, Sydney
B.A. in Business Administration (Marketing), University of Bradford, United Kingdom
Ph.D. in Marketing, Thammasat University , (International Program)

Full Name

Dr. Ping Kattiyapornpong

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Geographic Location

Wollongong, NSW, Australia

Located In Facility

40.148

Orcid Id

http://orcid.org/0000-0003-3003-6699 (pending confirmation)

Overview

Research Areas

Research Overview

Geographic Focus

Available as Research Supervisor

Publications

Selected Publications

Journal Article

Chapter

Conference Paper

Funding

Other Research Activities

Supervision

Available as Research Supervisor

Potential Supervision Topics

Advisees

Graduate Advising Relationship

Service

Outreach Overview

Background

Education And Training

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Overview

Research Areas

Research Overview

Geographic Focus

Publications

Selected Publications

Journal Article

Chapter

Conference Paper

Funding

Other Research Activities

Supervision

Potential Supervision Topics

Advisees

Graduate Advising Relationship

Service

Outreach Overview

Background

Education And Training

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Visualisations

Research Areas

Geographic Focus