Skip to main content

Chad, Paul Dr.

Lecturer

  • Faculty of Business and Law
  • School of Business
  • Discipline: Marketing

Overview


Paul has over 25 years experience as a marketing practitioner in:

  • private and public sector organisations 
  • small, medium and large organisations 
  • operating in both local, national and international markets 
  • range of industries including steel making, light & heavy manufacturing, packaging, food processing, OH&S, finance, clothing, education, retailing and consulting. 
  • Senior roles including Commercial Manager, Marketing Manager, Business Development Manager and Senior Market Planner have encompassed the full range of marketing activities.

Since entering academia, Paul has delivered both face-to-face, remote and distance teaching domestically and internationally to a range of institutions.

Drawing upon his extensive experience as a practitioner, Paul's teaching is characterised by inclusion of numerous real-life examples and innovative assessment activities to complement the text book theory. Paul is passionate about assisting students become workplace-ready and regularly utilises work-integrated learning activities into his classes.

Paul's teaching abilities have been recognised via various Faculty teaching awards. Paul has also developed content and student resources for various marketing textbooks.

Paul's research involves practical application of marketing to organisations. Various research include sustainability, circular economy, consumer behaviour of   shoppers of second-hand goods, corporate rebranding, and the use of marketing by non-profit organisations.

Top Publications


Research Overview


  • Paul's research interests include:
    • marketing strategy 
    • marketing communications 
    • social marketing 
    • marketing of non-profit organisations 
    • qualitative research methods
    • circular economy

Geographic Focus


Available as Research Supervisor

Available for Collaborative Projects

Selected Publications


Available as Research Supervisor

Potential Supervision Topics


  • Circular Economy
    Sustainability
    Consumer Behaviour of Second-hand Goods Shoppers
    Corporate Rebranding
    Marketing of Non-Profit Organisations

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy (Integrated) A Framework to Improve Engagement of Users of Business Instagram Sites (Current however subject to revision)

Full Name


  • Dr. Paul A. Chad

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • Paul's research interests include:
    • marketing strategy 
    • marketing communications 
    • social marketing 
    • marketing of non-profit organisations 
    • qualitative research methods
    • circular economy

Geographic Focus


Selected Publications


Potential Supervision Topics


  • Circular Economy
    Sustainability
    Consumer Behaviour of Second-hand Goods Shoppers
    Corporate Rebranding
    Marketing of Non-Profit Organisations

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy (Integrated) A Framework to Improve Engagement of Users of Business Instagram Sites (Current however subject to revision)

Full Name


  • Dr. Paul A. Chad

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas

Geographic Focus