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Chad, Paul A. Dr.

Lecturer

  • Faculty of Business and Law
  • Discipline: Marketing
  • School of Management, Operations and Marketing

Overview


Paul has over 25 years experience as a marketing practitioner in:

  • private and public sector organisations 
  • small, medium and large organisations 
  • operating in both local, national and international markets 
  • range of industries including steel making, light & heavy manufacturing, packaging, food processing, OH&S, finance, clothing, education, retailing and consulting. 
  • Senior roles including Commercial Manager, Marketing Manager, Business Development Manager and Senior Market Planner have encompassed the full range of marketing activities.

Since entering academia, Paul has delivered both face-to-face, remote and distance teaching domestically and internationally to a range of institutions.

Drawing upon his extensive experience as a practitioner, Paul's teaching is characterised by inclusion of numerous real-life examples and innovative assessment activities to complement the text book theory. Paul is passionate about assisting students become workplace-ready and regularly utilises work-integrated learning activities into his classes.

Paul's teaching abilities have been recognised via various Faculty teaching awards. Paul has also developed content and student resources for various marketing textbooks.

Paul's research involves practical application of marketing to organisations. Various research examines include corporate rebranding, use of marketing by non-profit organisations, consumer behaviour of   shoppers of second-hand goods, and the circular economy.

Top Publications


Research Overview


  • Paul's research interests include:
    • marketing strategy 
    • marketing communications 
    • social marketing 
    • marketing of non-profit organisations 
    • qualitative research methods
    • circular economy

Available as Research Supervisor

Selected Publications


Available as Research Supervisor

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy (Integrated) A Framework to Improve Engagement of Users of Business Instagram Sites (Current however subject to revision) Keogh, Penny

Full Name


  • Dr. Paul A. Chad

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • Paul's research interests include:
    • marketing strategy 
    • marketing communications 
    • social marketing 
    • marketing of non-profit organisations 
    • qualitative research methods
    • circular economy

Selected Publications


Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy (Integrated) A Framework to Improve Engagement of Users of Business Instagram Sites (Current however subject to revision) Keogh, Penny

Full Name


  • Dr. Paul A. Chad

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas