Reynolds, Nina L. Professor

Nina Reynolds is a Professor of Marketing at the Faculty of Business, University of Wollongong in the School of Management, Operations and Marketing. She has a PhD in International Marketing Research, an MPhil in Questionnaire Design and a bachelor's degree in American Management Studies from the University of Swansea.  She has also completed a BSc (Hons) in Psychology with the Open University (UK).

Nina is interested in how consumers' behaviour and marketing can impact on consumer and psychological wellbeing, particularly through the provision of transformative services. She is also interested in understanding research methods. Her research methods interests have previously focused on (cross-national) survey research, however, her current focus in this area is on digital research. As well as supervising a number of research projects, she is also working of projects that consider consumers' motivations for self-gifting, transformative education services impact on identity and psychological wellbeing, and digital research methods in business/management research. She has published in a number of marketing and management journals.