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Reynolds, Nina L. Professor

Professor

  • Faculty of Business and Law
  • Discipline: Marketing
  • School of Business

Overview


Nina Reynolds is a Professor of Marketing in the Faculty of Business and Law at the University of Wollongong. She has a PhD in International Marketing Research, an MPhil in Questionnaire Design and two bachelor's degrees (with Honours), one in American Management Studies, one in Psychology.

Nina is interested in how consumers' behaviour and marketing can impact on consumer and psychological wellbeing. She is also interested in understanding research methods. Her research methods interests have previously focused on (cross-national) survey research, however, her current focus in this area is on digital research. As well as supervising a number of research projects mainly focused on social marketing, she is also working of projects that consider consumers' motivations for self-gifting, and digital research methods in business/management research. She has published in a number of marketing and management journals.

Research Overview


  • Nina's research interests include:

    • Consumer wellbeing
    • Transformative services
    • Cross-cultural consumer evaluations
    • Digital research methods

Available for Collaborative Projects

Selected Publications


Potential Supervision Topics


  • Transformative Services

    Consumer and/or Psychological Wellbeing

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall
    Doctor of Philosophy The impact of the Australian single-use plastic bag phase out on attitudes, social norms, perceived behavioural control and spillover behaviour – implications from a quasi-experimental time-series design. Isbanner, Sebastian
    Doctor of Philosophy An exploratory study of Australian baby boomers' health planning attitudes and behaviours toward retirement; an alzheimer's disease perspective He, Xiaoshan
    Doctor of Philosophy Nostalgia proposal Momeni, Seyed Mohammad Hossein
    Doctor of Philosophy (Integrated) Understanding the relationship between consumer wisdom and prosocial consumption. Nguyen, Ngoc Xuan Quynh
    Doctor of Philosophy (Integrated) Self-Agency and Transition to Civilian Life. Mills, Kim
    Doctor of Philosophy Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour Pham, Hanh

Keywords


  • Cross-cultural consumer evaluations 
    Online consumer evaluations 
    Survey research methods 
    International research methods 

Full Name


  • Prof. Nina L. Reynolds

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Overview


  • Nina's research interests include:

    • Consumer wellbeing
    • Transformative services
    • Cross-cultural consumer evaluations
    • Digital research methods

Selected Publications


Potential Supervision Topics


  • Transformative Services

    Consumer and/or Psychological Wellbeing

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall
    Doctor of Philosophy The impact of the Australian single-use plastic bag phase out on attitudes, social norms, perceived behavioural control and spillover behaviour – implications from a quasi-experimental time-series design. Isbanner, Sebastian
    Doctor of Philosophy An exploratory study of Australian baby boomers' health planning attitudes and behaviours toward retirement; an alzheimer's disease perspective He, Xiaoshan
    Doctor of Philosophy Nostalgia proposal Momeni, Seyed Mohammad Hossein
    Doctor of Philosophy (Integrated) Understanding the relationship between consumer wisdom and prosocial consumption. Nguyen, Ngoc Xuan Quynh
    Doctor of Philosophy (Integrated) Self-Agency and Transition to Civilian Life. Mills, Kim
    Doctor of Philosophy Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour Pham, Hanh

Keywords


  • Cross-cultural consumer evaluations 
    Online consumer evaluations 
    Survey research methods 
    International research methods 

Full Name


  • Prof. Nina L. Reynolds

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas