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Reynolds, Nina L. Professor

Professor

  • Faculty of Business
  • School of Management, Operations and Marketing
  • Discipline: Marketing

Overview


Nina Reynolds is a Professor of Marketing at the Faculty of Business, University of Wollongong in the School of Management, Operations and Marketing. She has a PhD in International Marketing Research, an MPhil in Questionnaire Design and a bachelor's degree in American Management Studies from the University of Swansea.  She has also completed a BSc (Hons) in Psychology with the Open University (UK).

Nina is interested in how consumers' behaviour and marketing can impact on consumer and psychological wellbeing, particularly through the provision of transformative services. She is also interested in understanding research methods. Her research methods interests have previously focused on (cross-national) survey research, however, her current focus in this area is on digital research. As well as supervising a number of research projects, she is also working of projects that consider consumers' motivations for self-gifting, transformative education services impact on identity and psychological wellbeing, and digital research methods in business/management research. She has published in a number of marketing and management journals.

Research Overview


  • Nina's research interests include:

    • Consumer wellbeing
    • Transformative services
    • Cross-cultural consumer evaluations
    • Digital research methods

Available as Research Supervisor

Available for Collaborative Projects

Selected Publications


Available as Research Supervisor

Potential Supervision Topics


  • Transformative Services

    Consumer and/or Psychological Wellbeing

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall
    Doctor of Philosophy The Power of Positive Herding - Is 'doing what everyone else is doing' ever positive? An empirical investigation on the influence of normative measures on the influence of normative measures on the propensity to herd in the context of propensity behav... Isbanner, Sebastian
    Doctor of Philosophy Nostalgia proposal Momeni, Seyed Mohammad Hossein
    Doctor of Philosophy Motivational effects of planning and autonomy support on wellbeing and performance in the workplace Forner, Vivien

Keywords


  • Cross-cultural consumer evaluations 
    Online consumer evaluations 
    Survey research methods 
    International research methods 

Full Name


  • Prof. Nina L. Reynolds

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Overview


  • Nina's research interests include:

    • Consumer wellbeing
    • Transformative services
    • Cross-cultural consumer evaluations
    • Digital research methods

Selected Publications


Potential Supervision Topics


  • Transformative Services

    Consumer and/or Psychological Wellbeing

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities Dent, Kendall
    Doctor of Philosophy The Power of Positive Herding - Is 'doing what everyone else is doing' ever positive? An empirical investigation on the influence of normative measures on the influence of normative measures on the propensity to herd in the context of propensity behav... Isbanner, Sebastian
    Doctor of Philosophy Nostalgia proposal Momeni, Seyed Mohammad Hossein
    Doctor of Philosophy Motivational effects of planning and autonomy support on wellbeing and performance in the workplace Forner, Vivien

Keywords


  • Cross-cultural consumer evaluations 
    Online consumer evaluations 
    Survey research methods 
    International research methods 

Full Name


  • Prof. Nina L. Reynolds

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Research Areas