Reynolds, Nina

Overview

Nina Reynolds is a Professor of Marketing in the Faculty of Business and Law at the University of Wollongong. She has a PhD in International Marketing Research, an MPhil in Questionnaire Design and two bachelor's degrees (with Honours), one in American Management Studies, one in Psychology.

Nina is interested in how consumers' behaviour and marketing can impact on consumer and psychological wellbeing. She is also interested in understanding research methods. Her research methods interests have previously focused on (cross-national) survey research, however, her current focus in this area is on digital research. As well as supervising a number of research projects mainly focused on social marketing, she is also working of projects that consider consumers' motivations for self-gifting, and digital research methods in business/management research. She has published in a number of marketing and management journals.

Research Areas

1505 - MARKETING

Research Overview

Nina's research interests include:
- Consumer wellbeing
- Transformative services
- Cross-cultural consumer evaluations
- Digital research methods

Available for Collaborative Projects

Member Of

UK Chartered Institute of Marketing Member

Selected Publications

Journal Article

Year	Title
2022	Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language Published In European Journal of Marketing
2021	Changes in the Framing of Antimicrobial Resistance in Print Media in Australia and the United Kingdom (2011-2020): A Comparative Qualitative Content and Trends Analysis Published In ANTIBIOTICS-BASEL
2021	Considerations for conducting sensitive research with the LGBTQIA+ communities Published In International Journal of Market Research
2021	Ontological Insecurity, Nostalgia, and Social Media: Viewing YouTube Videos of Old TV Commercials Reestablishes Continuity of the Self Over Time Published In Psychology of Popular Media
2021	Spillover in the context of forced behaviour change: observations from a naturalistic time-series study Published In Journal of Marketing Management
2021	The carrot and the stick: Policy pathways to an environmentally sustainable rental housing sector Published In Energy Policy
2020	Impact of consumer innovativeness on really new product adoption Published In Marketing Intelligence and Planning
2020	Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension towards New Products Published In International Journal of Innovation and Technology Management
2020	Towards an environmentally sustainable rental housing sector Published In Housing Studies
2019	The drivers of antibiotic use and misuse: the development and investigation of a theory driven community measure Published In BMC Public Health
2015	Cross-cultural and cross-national consumer research: psychology, behavior and beyond Published In International Marketing Review
2015	Learning from a wiki way of learning Published In Studies in Higher Education
2013	The impact of complexity and perceived difficulty on consumer revisit intentions Published In Journal of Marketing Management
2012	Academy of Marketing Early Career Researcher special issue Published In Journal of Marketing Management
2011	Product deletion: a critical overview and empirical insight into this process Published In Journal of General Management
2010	Assessing the impact of response styles on cross-cultural service quality evaluation: a simplified approach to eliminating the problem Published In Journal of Service Research
2009	Affect and cognition as predictors of behavioral intentions towards services Published In International Marketing Review
2009	Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model Published In Advances in Consumer Research
2008	Individualised rating-scale procedure: a means of reducing response style contamination in survey data? Published In Electronic Journal of Business Research Methods
2003	International Marketing Review: Guest editorial Published In International Marketing Review
2003	International business negotiations:Present knowledge and direction for future research Published In International Marketing Review
2000	Benchmarking international marketing research practice in UK agencies – Preliminary evidence Published In Benchmarking: An International Journal

Book

Year	Title
2018	Understanding Research in the Digital Age Publisher United Kingdom

Chapter

Year	Title
2018	The changing roles of researchers and participants in digital and social media research: ethics challenges and forward directions Published In The Ethics of Online Research Publisher United Kingdom
2016	Assessing the Feasibility of Mturk for Cross-National Consumer Online Sampling Published In Developments in Marketing Science: Proceedings of the Academy of Marketing Science Publisher Springer International Publishing
2016	Is preference for global brands in emerging markets determined by “true” globalness or “mere” foreignness? Published In Rediscovering the Essentiality of Marketing Publisher Switzerland
2015	Establishing Cross-National Equivalence of the Customer Satisfaction/ Dissatisfaction Construct Published In Developments in Marketing Science: Proceedings of the Academy of Marketing Science Publisher Springer International Publishing
2011	Individualised rating-scale procedure: a means of reducing response style contamination in survey data? Published In Leading Issues in Business Research Methods Publisher Reading, United Kingdom

Conference Paper

Year	Title
2018	Researching the ever-changing world: reflections on big data and questions for researchers in marketing: an abstract Published In AMSWMC 2017: Marketing Transformation: Marketing Practice in an Ever Changing World
2017	Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK Published In Japan Forum of Business and Society Annals, No.6
2016	Trying to re-focus the blurred lines between researchers and participants in social media research Published In Social Media and Social Science Research Ethics
2013	Assessing the feasibility of Mturk for cross-national consumer online sampling Published In Proceedings of the 16th World Marketing Congress
2013	Researching the impact of neutralisation techniques in ethical consumption in the UK context Published In Academy of Marketing Conference
2012	Status and conspicuous consumption as antecedents of price sensitivity Published In ANZMAC Conference
2012	The influence of positive and negative eWOM on purchase intention Published In Academy of Marketing Conference
2012	Using the Technology Acceptance Model to assess the impact of decision difficulty on website revisit intentions Published In Academy of Marketing Conference
2008	Individualised rating-scale procedure: a means of reducing response style contamination in survey data? Published In 7th European Conference on Research Methodology for Business and Management Studies
2008	Method variation in calculating perceived change Published In ANZMAC Conference
2008	Time orientation, task characteristics, and customer performance Published In 37th EMAC Conference

Potential Supervision Topics

Transformative Services

Consumer and/or Psychological Wellbeing

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities	Dent, Kendall
Doctor of Philosophy	An exploratory study of Australian baby boomers' health planning attitudes and behaviours toward retirement; an alzheimer's disease perspective	He, Xiaoshan
Doctor of Philosophy	Why Are Cinematic Derivations Rejected by Viewers Who Have Loved the Original Versions? The Role of Autobiographical Obsolescence, Self-identity Conflict, and Memory Contamination	Momeni, Seyed Mohammad Hossein
Doctor of Philosophy (Integrated)	Understanding the relationship between consumer wisdom and prosocial consumption.	Nguyen, Ngoc Xuan Quynh
Doctor of Philosophy (Integrated)	Self-Agency and Transition to Civilian Life.	Mills, Kim
Doctor of Philosophy	Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour	Pham, Hanh

Education And Training

B Science (Hon) in Psychology, Open University, UK, Psychology 2016
Ph.D., Swansea University, An investigation of response styles in the cross-national environment 1999
Master of Philosophy, Swansea University, Pretesting in questionnaire design. 1992
B Science (Hon) in American Management Studies, Swansea University 1991

Keywords

Cross-cultural consumer evaluations
Online consumer evaluations
Survey research methods
International research methods

Full Name

Prof. Nina L. Reynolds

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Research Overview

Nina's research interests include:
- Consumer wellbeing
- Transformative services
- Cross-cultural consumer evaluations
- Digital research methods

Member Of

UK Chartered Institute of Marketing Member

Selected Publications

Journal Article

Year	Title
2022	Rethinking peer-to-peer communication: how different mediums and product types influence consumers’ language Published In European Journal of Marketing
2021	Changes in the Framing of Antimicrobial Resistance in Print Media in Australia and the United Kingdom (2011-2020): A Comparative Qualitative Content and Trends Analysis Published In ANTIBIOTICS-BASEL
2021	Considerations for conducting sensitive research with the LGBTQIA+ communities Published In International Journal of Market Research
2021	Ontological Insecurity, Nostalgia, and Social Media: Viewing YouTube Videos of Old TV Commercials Reestablishes Continuity of the Self Over Time Published In Psychology of Popular Media
2021	Spillover in the context of forced behaviour change: observations from a naturalistic time-series study Published In Journal of Marketing Management
2021	The carrot and the stick: Policy pathways to an environmentally sustainable rental housing sector Published In Energy Policy
2020	Impact of consumer innovativeness on really new product adoption Published In Marketing Intelligence and Planning
2020	Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension towards New Products Published In International Journal of Innovation and Technology Management
2020	Towards an environmentally sustainable rental housing sector Published In Housing Studies
2019	The drivers of antibiotic use and misuse: the development and investigation of a theory driven community measure Published In BMC Public Health
2015	Cross-cultural and cross-national consumer research: psychology, behavior and beyond Published In International Marketing Review
2015	Learning from a wiki way of learning Published In Studies in Higher Education
2013	The impact of complexity and perceived difficulty on consumer revisit intentions Published In Journal of Marketing Management
2012	Academy of Marketing Early Career Researcher special issue Published In Journal of Marketing Management
2011	Product deletion: a critical overview and empirical insight into this process Published In Journal of General Management
2010	Assessing the impact of response styles on cross-cultural service quality evaluation: a simplified approach to eliminating the problem Published In Journal of Service Research
2009	Affect and cognition as predictors of behavioral intentions towards services Published In International Marketing Review
2009	Flow and attitude toward the website on the evaluation of products present by means of virtual reality: a conceptual model Published In Advances in Consumer Research
2008	Individualised rating-scale procedure: a means of reducing response style contamination in survey data? Published In Electronic Journal of Business Research Methods
2003	International Marketing Review: Guest editorial Published In International Marketing Review
2003	International business negotiations:Present knowledge and direction for future research Published In International Marketing Review
2000	Benchmarking international marketing research practice in UK agencies – Preliminary evidence Published In Benchmarking: An International Journal

Book

Year	Title
2018	Understanding Research in the Digital Age Publisher United Kingdom

Chapter

Year	Title
2018	The changing roles of researchers and participants in digital and social media research: ethics challenges and forward directions Published In The Ethics of Online Research Publisher United Kingdom
2016	Assessing the Feasibility of Mturk for Cross-National Consumer Online Sampling Published In Developments in Marketing Science: Proceedings of the Academy of Marketing Science Publisher Springer International Publishing
2016	Is preference for global brands in emerging markets determined by “true” globalness or “mere” foreignness? Published In Rediscovering the Essentiality of Marketing Publisher Switzerland
2015	Establishing Cross-National Equivalence of the Customer Satisfaction/ Dissatisfaction Construct Published In Developments in Marketing Science: Proceedings of the Academy of Marketing Science Publisher Springer International Publishing
2011	Individualised rating-scale procedure: a means of reducing response style contamination in survey data? Published In Leading Issues in Business Research Methods Publisher Reading, United Kingdom

Conference Paper

Year	Title
2018	Researching the ever-changing world: reflections on big data and questions for researchers in marketing: an abstract Published In AMSWMC 2017: Marketing Transformation: Marketing Practice in an Ever Changing World
2017	Understanding Consumer Behaviour for Social Change: An Empirical Investigation of Neutralisation Techniques in the UK Published In Japan Forum of Business and Society Annals, No.6
2016	Trying to re-focus the blurred lines between researchers and participants in social media research Published In Social Media and Social Science Research Ethics
2013	Assessing the feasibility of Mturk for cross-national consumer online sampling Published In Proceedings of the 16th World Marketing Congress
2013	Researching the impact of neutralisation techniques in ethical consumption in the UK context Published In Academy of Marketing Conference
2012	Status and conspicuous consumption as antecedents of price sensitivity Published In ANZMAC Conference
2012	The influence of positive and negative eWOM on purchase intention Published In Academy of Marketing Conference
2012	Using the Technology Acceptance Model to assess the impact of decision difficulty on website revisit intentions Published In Academy of Marketing Conference
2008	Individualised rating-scale procedure: a means of reducing response style contamination in survey data? Published In 7th European Conference on Research Methodology for Business and Management Studies
2008	Method variation in calculating perceived change Published In ANZMAC Conference
2008	Time orientation, task characteristics, and customer performance Published In 37th EMAC Conference

Potential Supervision Topics

Transformative Services

Consumer and/or Psychological Wellbeing

Advisees

Graduate Advising Relationship

Degree	Research Title	Advisee
Doctor of Philosophy	Consumer Engagement in Online Consumption Communities: An Empirical Investigation of Antecedents and Outcomes in Mental Health Communities	Dent, Kendall
Doctor of Philosophy	An exploratory study of Australian baby boomers' health planning attitudes and behaviours toward retirement; an alzheimer's disease perspective	He, Xiaoshan
Doctor of Philosophy	Why Are Cinematic Derivations Rejected by Viewers Who Have Loved the Original Versions? The Role of Autobiographical Obsolescence, Self-identity Conflict, and Memory Contamination	Momeni, Seyed Mohammad Hossein
Doctor of Philosophy (Integrated)	Understanding the relationship between consumer wisdom and prosocial consumption.	Nguyen, Ngoc Xuan Quynh
Doctor of Philosophy (Integrated)	Self-Agency and Transition to Civilian Life.	Mills, Kim
Doctor of Philosophy	Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour	Pham, Hanh

Education And Training

B Science (Hon) in Psychology, Open University, UK, Psychology 2016
Ph.D., Swansea University, An investigation of response styles in the cross-national environment 1999
Master of Philosophy, Swansea University, Pretesting in questionnaire design. 1992
B Science (Hon) in American Management Studies, Swansea University 1991

Keywords

Cross-cultural consumer evaluations
Online consumer evaluations
Survey research methods
International research methods

Full Name

Prof. Nina L. Reynolds

Mailing Address

School of Management, Operations and Management, UOW

Northfields Ave

Wollongong

NSW

2522

Australia

Geographic Location

Wollongong, NSW, Australia

Located In Facility

40.102

Orcid Id

http://orcid.org/0000-0002-1357-9758 (confirmed)

Overview

Overview

Research Areas

Research Overview

Affiliation

Available for Collaborative Projects

Member Of

Publications

Selected Publications

Journal Article

Book

Chapter

Conference Paper

Supervision

Potential Supervision Topics

Advisees

Graduate Advising Relationship

Background

Education And Training

Keywords

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Overview

Research Areas

Research Overview

Affiliation

Member Of

Publications

Selected Publications

Journal Article

Book

Chapter

Conference Paper

Supervision

Potential Supervision Topics

Advisees

Graduate Advising Relationship

Background

Education And Training

Keywords

Contact

Full Name

Mailing Address

Geographic Location

Located In Facility

Identity

Orcid Id

Visualisations

Research Areas