Dr Beo Thai is Lecturer in Marketing at the School of Business, Faculty of Business and Law. Beo obtained his PhD in Marketing in 2017 from The University of Sydney. His main research interests include consumer behaviour, decision making, choice overload (or the paradox of choice), and tourist behaviour. His research has been published in well-regarded journals such as Annals of Tourism Research (A*, ABDC Journal Quality List 2016). As a teacher, Beo believes that excellence in teaching means connecting with students – understanding students’ learning difficulties and communicating with them via a very empathetic approach. Before joining University of Wollongong, Beo taught at The University of Sydney Business School where his commitment to student learning was recognised with both Dean's Citations for Tutoring (2013-2017) and the Business School Excellence in Tutoring Award (2017).
Dr Beo Thai is also a Fellow of the Higher Education Academy (FHEA), UK.