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Nguyen (Beo) Thai Dr.

Lecturer

  • Faculty of Business and Law
  • Discipline: Marketing
  • School of Business

Overview


Dr Beo Thai is Lecturer in Marketing at the School of Business, Faculty of Business and Law. Beo obtained his PhD in Marketing in 2017 from The University of Sydney. His main research interests include consumer behaviour, decision making, choice overload (or the paradox of choice), and tourist behaviour. His research has been published in well-regarded journals such as Annals of Tourism Research (A*, ABDC Journal Quality List 2016). As a teacher, Beo believes that excellence in teaching means connecting with students – understanding students’ learning difficulties and communicating with them via a very empathetic approach. Before joining University of Wollongong, Beo taught at The University of Sydney Business School where his commitment to student learning was recognised with both Dean's Citations for Tutoring (2013-2017) and the Business School Excellence in Tutoring Award (2017).

Dr Beo Thai is also a Fellow of the Higher Education Academy (FHEA), UK.

Top Publications


    Year Title
    2019 Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?
    Published in   Psychology and Marketing
    2017 Too many destinations to visit: Tourists’ dilemma?
    Published in   Annals of Tourism Research

Research Overview


  • Beo's research interests include:

    • Consumer behaviour, decision making and choice overload
    • Tourist behaviour

Selected Publications


  • Journal Article

    Year Title
    2020

    Published In
    Journal of Retailing and Consumer Services
    2019

    Published In
    Psychology and Marketing
    2017

    Published In
    International Journal of Culture, Tourism and Hospitality Research
    2017

    Published In
    Annals of Tourism Research
  • Chapter

    Year Title
    2017

    Published In
    Consumer Behavior in Tourism and Hospitality Research
    Publisher
    United Kingdom
    2015

    Published In
    Dictionary of Corporate Social Responsibility: CSR, Sustainability, Ethics and Governance
    Publisher
    Switzerland
    2015

    Published In
    Dictionary of Corporate Social Responsibility: CSR, Sustainability, Ethics and Governance
    Publisher
    Cham, Switzerland
    2013

    Published In
    Encyclopedia of Emerging Markets
    Publisher
    United States
  • Conference Paper

    Year Title
    2018

    Published In
    Academy of Marketing Conference
    2018

    Published In
    The Proceedings of ICAR 2018 Almeria: Anti-consumption Beyond Boundaries
    2014

    Published In
    Proceedings of the 47th Academy of Marketing Conference AM2014 – “Marketing Dimensions: People, places, and spaces”,

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy (Integrated) Understanding the relationship between consumer wisdom and prosocial consumption. Nguyen, Ngoc Xuan Quynh
    Doctor of Philosophy Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour Pham, Hanh

Education And Training


  • Graduate Certificate in Higher Education, The University of Sydney, School of Education and Social Work 2018 -
  • Bachelor of Commerce (Honours) in Management and Marketing, The University of Melbourne, Department of Management and Marketing, Faculty of Business and Commernce
  • Doctor of Philosophy in Marketing, The University of Sydney, Discipline of Marketing, Business School

Teaching Overview


  • My teaching philosophy is to replace passive learning with active student-centred pedagogies. The theoretical underpinning is constructivism: to learn is to construct meaning rather than memorising facts. Hence, students should take some ownership of their learning. Accordingly, I encourage my students to engage in deep learning, which keeps them motivated during the learning process and scaffolds the learning as needed to develop the understanding based on prior knowledge. To promote deep learning, my teaching has three elements: active participation, face-to-face contact, and purposeful activity.

    Below are some testimonials from my previous students:

    "Beo takes time to create a unique relationship with each individual in our workshop. He always strives to create a positive learning environment where every student feels comfortable to share his/her thoughts."

    "Beo has been a very helpful tutor. He promotes class discussion and encourages us to learn through group work. This has been extremely helpful because it allows all different ideas to be shared around the tutorial, enriching our knowledge of the concepts learned in the lecture."

    "Beo always gives an impactful lesson and leaves the tutorial thinking and questioning certain matters in the world."

    "His classes are creative and interesting. I’ve learned not only concepts in his classes but also the way to think every issue."

Keywords


  • Consumer behaviour, decision making and choice overload, Tourist behaviour

Full Name


  • Nguyen (Beo) T Thai

Mailing Address


  • Room 40.147

    School of Management, Operations and Marketing, Faculty of Business

    Wollongong

    NSW

    2522

    Australia

Top Publications


    Year Title
    2019 Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?
    Published in   Psychology and Marketing
    2017 Too many destinations to visit: Tourists’ dilemma?
    Published in   Annals of Tourism Research

Research Overview


  • Beo's research interests include:

    • Consumer behaviour, decision making and choice overload
    • Tourist behaviour

Selected Publications


  • Journal Article

    Year Title
    2020

    Published In
    Journal of Retailing and Consumer Services
    2019

    Published In
    Psychology and Marketing
    2017

    Published In
    International Journal of Culture, Tourism and Hospitality Research
    2017

    Published In
    Annals of Tourism Research
  • Chapter

    Year Title
    2017

    Published In
    Consumer Behavior in Tourism and Hospitality Research
    Publisher
    United Kingdom
    2015

    Published In
    Dictionary of Corporate Social Responsibility: CSR, Sustainability, Ethics and Governance
    Publisher
    Switzerland
    2015

    Published In
    Dictionary of Corporate Social Responsibility: CSR, Sustainability, Ethics and Governance
    Publisher
    Cham, Switzerland
    2013

    Published In
    Encyclopedia of Emerging Markets
    Publisher
    United States
  • Conference Paper

    Year Title
    2018

    Published In
    Academy of Marketing Conference
    2018

    Published In
    The Proceedings of ICAR 2018 Almeria: Anti-consumption Beyond Boundaries
    2014

    Published In
    Proceedings of the 47th Academy of Marketing Conference AM2014 – “Marketing Dimensions: People, places, and spaces”,

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy (Integrated) Understanding the relationship between consumer wisdom and prosocial consumption. Nguyen, Ngoc Xuan Quynh
    Doctor of Philosophy Values and Time Perspectives as antecedents of Habitual and Structural Proenvironmental Behaviour Pham, Hanh

Education And Training


  • Graduate Certificate in Higher Education, The University of Sydney, School of Education and Social Work 2018 -
  • Bachelor of Commerce (Honours) in Management and Marketing, The University of Melbourne, Department of Management and Marketing, Faculty of Business and Commernce
  • Doctor of Philosophy in Marketing, The University of Sydney, Discipline of Marketing, Business School

Teaching Overview


  • My teaching philosophy is to replace passive learning with active student-centred pedagogies. The theoretical underpinning is constructivism: to learn is to construct meaning rather than memorising facts. Hence, students should take some ownership of their learning. Accordingly, I encourage my students to engage in deep learning, which keeps them motivated during the learning process and scaffolds the learning as needed to develop the understanding based on prior knowledge. To promote deep learning, my teaching has three elements: active participation, face-to-face contact, and purposeful activity.

    Below are some testimonials from my previous students:

    "Beo takes time to create a unique relationship with each individual in our workshop. He always strives to create a positive learning environment where every student feels comfortable to share his/her thoughts."

    "Beo has been a very helpful tutor. He promotes class discussion and encourages us to learn through group work. This has been extremely helpful because it allows all different ideas to be shared around the tutorial, enriching our knowledge of the concepts learned in the lecture."

    "Beo always gives an impactful lesson and leaves the tutorial thinking and questioning certain matters in the world."

    "His classes are creative and interesting. I’ve learned not only concepts in his classes but also the way to think every issue."

Keywords


  • Consumer behaviour, decision making and choice overload, Tourist behaviour

Full Name


  • Nguyen (Beo) T Thai

Mailing Address


  • Room 40.147

    School of Management, Operations and Marketing, Faculty of Business

    Wollongong

    NSW

    2522

    Australia