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Zainuddin, Nadia Dr

Senior Lecturer

  • Faculty of Business and Law
  • School of Management, Operations and Marketing
  • Discipline: Marketing

Top Publications


Research Overview


  • Dr Zainuddin is an academic researcher, whose work is guided by the pursuit of societal betterment. Her research focuses on social and behaviour change, using marketing, specifically social marketing, services marketing, and consumer behaviour, in combination with other disciplinary approaches. This generates behavioural insights and understanding of the lived experience, helping to generate solutions for a variety of social problems through influencing individuals, communities, structures and societies to bring about positive social change.

    She is a mixed methodologist, drawing from a variety of qualitative and quantitative research techniques.

    Dr Zainuddin also has a track record for providing significant and extensive service contributions to the research community. Recognising that a strong research environment affords its members opportunities to progress and develop, she has contributed towards a variety of activities and initiatives to help maintain a strong and collegial research environment. Some of her service contributions include:

    • Chair of the International Social Marketing Conference 2016, held in Wollongong Australia.
    • Academic Co-Chair of the World Social Marketing Conference 2015, held in Sydney Australia.
    • Guest Editor of two special issues for the Journal of Social Marketing.
    • Editorial Advisory Board Member for the Journal of Services Marketing.
    • Hub Lead of the New South Wales hub of the Australian Association of Social Marketing.

    She also engages extensively with industry, having worked previously on research collaborations with the Australian Red Cross Blood Service and Queensland Health, BreastScreen Queensland, and sits on the review panel of the Princess Alexandra (PA) Hospital's PA Research Support Scheme.

    In 2017, she commenced a Visiting Researcher position at the University of Glasgow, Adam Smith Business School.

Available as Research Supervisor

Available for Collaborative Projects

Selected Publications


Presentations


Available as Research Supervisor

Potential Supervision Topics


  • Social marketing

    Value creation/destruction

    Health services

    Physical and Mental Health and Wellbeing

    Technology, Self-service

     

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Exploring the Use of a Care-Focused Approach to Foster Gender Inclusion in the Construction Industry in Australia Wijayawardena, Kanchana
    Doctor of Philosophy (Integrated) Understanding the relationship between consumer wisdom and prosocial consumption. Nguyen, Ngoc Xuan Quynh
    Doctor of Philosophy ¿Community Crafting¿: Exploring The Impact Of A Co-Designed Program With A Network Innovation Manager On The Well-Being Of People With Dementia And Staff In A Residential Aged Care Facility. Rushton, Lee

Full Name


  • Dr. Nadia Zainuddin

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility


Top Publications


Research Overview


  • Dr Zainuddin is an academic researcher, whose work is guided by the pursuit of societal betterment. Her research focuses on social and behaviour change, using marketing, specifically social marketing, services marketing, and consumer behaviour, in combination with other disciplinary approaches. This generates behavioural insights and understanding of the lived experience, helping to generate solutions for a variety of social problems through influencing individuals, communities, structures and societies to bring about positive social change.

    She is a mixed methodologist, drawing from a variety of qualitative and quantitative research techniques.

    Dr Zainuddin also has a track record for providing significant and extensive service contributions to the research community. Recognising that a strong research environment affords its members opportunities to progress and develop, she has contributed towards a variety of activities and initiatives to help maintain a strong and collegial research environment. Some of her service contributions include:

    • Chair of the International Social Marketing Conference 2016, held in Wollongong Australia.
    • Academic Co-Chair of the World Social Marketing Conference 2015, held in Sydney Australia.
    • Guest Editor of two special issues for the Journal of Social Marketing.
    • Editorial Advisory Board Member for the Journal of Services Marketing.
    • Hub Lead of the New South Wales hub of the Australian Association of Social Marketing.

    She also engages extensively with industry, having worked previously on research collaborations with the Australian Red Cross Blood Service and Queensland Health, BreastScreen Queensland, and sits on the review panel of the Princess Alexandra (PA) Hospital's PA Research Support Scheme.

    In 2017, she commenced a Visiting Researcher position at the University of Glasgow, Adam Smith Business School.

Selected Publications


Presentations


Potential Supervision Topics


  • Social marketing

    Value creation/destruction

    Health services

    Physical and Mental Health and Wellbeing

    Technology, Self-service

     

Advisees


  • Graduate Advising Relationship

    Degree Research Title Advisee
    Doctor of Philosophy Exploring the Use of a Care-Focused Approach to Foster Gender Inclusion in the Construction Industry in Australia Wijayawardena, Kanchana
    Doctor of Philosophy (Integrated) Understanding the relationship between consumer wisdom and prosocial consumption. Nguyen, Ngoc Xuan Quynh
    Doctor of Philosophy ¿Community Crafting¿: Exploring The Impact Of A Co-Designed Program With A Network Innovation Manager On The Well-Being Of People With Dementia And Staff In A Residential Aged Care Facility. Rushton, Lee

Full Name


  • Dr. Nadia Zainuddin

Mailing Address


  • School of Management, Operations and Management, UOW

    Northfields Ave

    Wollongong

    NSW

    2522

    Australia

Located In Facility