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The Highly Commended Paper AwardEmerald Group Publishing Limited (Organization) (Zainuddin, Nadia - 2017)




Description


  • Unlocking the potential of branding in social marketing: utilising brand personality and brand personality appeal

Year Awarded


  • 2017

Description


  • Unlocking the potential of branding in social marketing: utilising brand personality and brand personality appeal

Year Awarded


  • 2017